Roseonly Is Intending To Expand Its Category Into Jewelry Brand.

It is understood that the flower brand roseonly is intending to expand the category, and pformed into

。

Xiaobian opened the official website of roseonly, and found that its products were far more classified than flowers. Besides flowers, roses and eternal roses, there were also jewellery roses.

It is reported that roseonly's team designed classic roses, constellation roses, rose cut and other products.

The official said that sales of these products increased by 10% after the products were put on the market.

At present, in

In the sales composition, flowers accounted for 30%, immortal rose accounted for 40%, jewelry rose accounted for 30%.

At this rate, jewellery rose to 50% of the total next year, and roseonly will be pformed into a jewellery brand.

Roseonly still insists on its high-end positioning in the newly expanding field, and hopes to do the business of Tiffany's silver products, SWAROVSKI crystal and other international famous love token products.

On the Roseonly side, it is positioned as a high-end love token, a luxury brand that always allows consumers to associate it with roses and love.

So when brand wants

The first thing to think of is jewelry and immortal flowers.

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In recent years, the boundaries between fashion and luxury have become increasingly blurred.

Smart products are closer to fashion, faster and faster, and the product life cycle is much shorter than traditional luxury goods.

Many fashion designers spend more and more on the cost of traditional fashion industry and consumer electronics every year, and the trend of consumer electronics spending exceeds fashion consumption. Many brands have to start worrying about their own situation.

Unconsciously, consumer electronics has become a part of fashion.

At the beginning of the launch of Apple Watch smart watch, there were people in the industry who once again played the role of mechanical watches with high complexity. They thought they would bring the second quartz crisis to the wrist watch circle.

However, the watch ring does not seem to think that this intelligent tidal energy equals to the quartz crisis in the 80s of last century.

But many brands including luxury products such as tiger Heuer, MontBlanc and Gucci have begun to enter the field of smart watches.

The trend of luxury consumer electronics has been reinterpreted.

With the increasing consumption of consumer electronics, consumers' accessories are largely replaced by electronic products.

Small to the ring bracelet, big to glasses, backpacks, electronic and intelligent products are more and more abundant.

It is predicted that the global market for technology products will reach US $1 trillion and 20 billion in 2015.

Data show that many fashion designers spend more and more on the cost of traditional fashion industry and consumer electronics every year, and the trend of consumer electronics spending exceeds fashion consumption. Many brands have to start worrying about their own situation.