Silver Fashion Salon In Shanghai

Shanghai is the largest city with the highest aging population in the country. The proportion of the elderly population is the highest in the country.

According to official statistics, the elderly population in Shanghai will exceed 4 million in 2015, that is to say, there are 1 elderly people in every 3 Shanghai people.

It is called "magic capital".

It is the international fashion capital enjoying high reputation from two and 30s of last century.

The children of that generation are just now an important part of the elderly population in Shanghai. This group is generally well-dressed, even sophisticated.

Quality, fashion, safety, comfort and function are also concerned.

However, due to political, economic, cultural and other social reasons, the Shanghai fashion in 70s and six had a fault.

Now the elders are devoted to their careers, ignoring their spiritual pursuits and their quality of life.

Shanghai College of Visual Arts's "middle and senior fashion dress research center" is working with the Shanghai cultural and Arts Exchange Association to build "silver fashion Salon" to guide the trend of the elderly.

"Silver fashion Salon" will integrate the educational resources, industrial resources and social resources at home and abroad, build up the quality of life of the middle and old age groups, and lead the middle and old age groups in a fashionable, safe, healthy and comfortable way of life, and fully display the learning exchange platform of "the old people's fashion".

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"The art directors hired are all industry leaders and industry experts. They have very high professional attainments in their field, and can serve as a model for the elderly fashion and become a weathervane leading the fashion of the elderly.

Under the guidance of this influential high-quality and highly trained expert team, "silver fashion Salon" will boost the development of "elderly fashion" in Shanghai and even the whole country.

Caring for the elderly is a moral trend in a harmonious society.

The research of Chinese middle and old age fashion apparel has a long way to go.

College of Visual Arts in Shanghai will continue to adhere to the goal of building the five silver platforms, and look forward to the joint efforts of the society, industry and universities to better serve the present and future silver haired elders.

The silver fashion salon will carry out a series of activities related to the "elderly fashion", which will arouse widespread concern and attention from all walks of life to the needs of elderly clothing and apparel products.

Secondly, the "silver fashion Salon" builds bridges between the elderly consumer groups and enterprises, and provides channels for the exchange of industries, enterprises, designers and middle and old age groups, and promotes the design, research and development, and supporting construction and service of the textile and fashion and fashion design industries for the elderly consumer groups.

At the same time, Sharon will enhance the group's pursuit of beauty, the understanding of new products and technologies, the grasp of clothing fashion, and the high requirements of comfortable, safe and healthy clothing.

Therefore, "silver fashion Salon" has hired senior experts in the clothing industry, education circles and performing arts circles as artistic guidance.