YOUNGOR Promotes Micro Custom Hand-Made Accessories Plus Chinese Style

Men's wear is only black and white, and styles are also the same as shirts, jackets and Western-style clothes. Yesterday's opening ceremony of the Ningbo international clothing festival, many exhibitors and show designers rejected the answer with a bright product: whether it was YOUNGOR's 100% white shirts, or the Chinese Style Men's clothing made by the cutting-edge designers, as well as the high-end tailor men's wear made by the British designers to launch hundreds of processes, they all interpreted the trend of men's wear in the future.

Handmade ornaments plus Chinese style

Ladies once had such an experience -- they bought their clothes for a long time, and they could buy clothes for men.

Designers are most able to capture the needs of consumers. Yesterday's clothing festival, the cutting-edge designers have brought personalized design of men's clothing.

"The men's clothing in the market is really small in color and large in choice. The main customers of our former mustard brands are women. Later, female customers have said that men's clothing has changed so little that we have exclusively created a brand of men's clothing."

Yesterday, the main brand of Chinese style brand "men's animal hall" held a series of 2016 spring and summer releases. Xiao Yan, designer Xu, said the theme of the conference was "drunk with wine". In Chinese Style Men's wear, many elements of Hanfu and Tang costume were used, and the color was daring.

"We use the black and white ash as the main tonal, and then merge into the printing and other elements. The color is bold in adopting the powder green and peach pink color, creating the individuality men's clothing."

For the personalization of men's clothing, Cao Yajuan, director of design for Menswear men's clothing, is also deeply touched. She once had more than ten years of experience in making men's business clothes.

"Business men's clothing is not much room for imagination. Now the consumer groups are increasingly pursuing independent thinking and unique taste. Therefore, we have made a male character in the pformation. This year is the first time in Ningbo."

Cao Yajuan said that men's clothing is relatively low-key, so the wooden men's clothes are mostly reflected through fabric reconstruction.

It is unique, such as using pure colored fabrics to create dark texture of different texture and shape on clothing, highlighting the low-key personality.

Generally speaking, women's wear accessories are quite numerous. In fact, men's wear can also be reflected by small accessories.

Cao Yajuan introduced, this time to Ningbo, she also highlighted some hand-made rope necklaces and handbags.

Using mobile phone scanning code to participate in 1 yuan micro customization activities, to create a unique white shirt, YOUNGOR yesterday at the clothing festival to promote this activity, attracted many customers to sweep the phone.

"In everyone's impression, men's white shirts are all the same, but in fact, some small changes can make shirts different."

YOUNGOR staff introduction, 1 yuan

The activities are based on online ordering and offline store experience.

After consumer participation, the price of 1 yuan for fancy buttons, personalized embroidery, decorative ornaments and other services, such as choosing to embroider your name, or some patterns or letters, create a shirt that will never bump into a shirt for customers.

Yesterday released the "China Men's clothing industry development trend report" pointed out that with the clothing brand enterprises and traditional retail channels through different ways of networking, the future online and offline channel integration development will further deepen in the men's clothing industry.

After the initial integration, specialization and refinement will be the new stage of online and offline channel integration and development.

Li Jinzhu believes that the Internet can not change the nature of the clothing industry, but it can enhance the production capacity of garment enterprises and reconstruct the relationship with the target consumers.

Similar to other industries, traditional clothing enterprises are facing pformation. He believes that the most viable business ecosystem in the future should be C2M (from consumers to factories), and there are no middlemen, agents, channels and so on.

"When

After the platform is opened to consumers, consumers can directly design their own clothing directly on the platform, and the background is directly pmitted to the factory workshop, and the circulation link is opened up.

It not only removes the most worrying inventory problem of garment enterprises, but also needs no designer when everyone becomes a designer.

Li Jinzhu said.

Customization is also the popular keyword for men's wear.

In yesterday's "China Men's clothing industry development trend Summit Forum", the Chinese men's clothing Specialized Committee Secretary General Zhao Ya bin published the "China Men's clothing industry development trend report", which pointed out that with the 80 and 90's consumers becoming the main body of men's clothing, the future clothing personalized consumption will usher in a new development opportunity, personalized and customized will become a new trend of clothing consumption.

Every year, there are high end custom men's wear brands.

Nearly 180th anniversary of the history of the British Helan cherry group, once for the movie Mission Impossible and Moulin Rouge, the actors provided high-end custom clothing.

Mark Graham, the sales director of the group, believes that consumers choose to customize their suits mainly by the experience of customization process. "Picking cloth from consumers, measuring the size and shaping the final products are all the costumes and brand stories."

"Everyone wants to make a suit designed by himself, and choose styles, fabrics, plates and buttons.

Many people will ask whether the customization and production line must be contradictory? "Li Jinzhu, vice president of red collar group, said that the red collar took 12 years to build a customized platform with a 3000 person garment factory as a laboratory.

As long as consumers make a phone call or use a mobile phone APP, the red collar will send mobile buses to the consumer's residence to measure the volume of consumers. After that, the data and personalized needs of consumers are input into the company's database. The background of the company is plate making, cutting and production. After 7 working days, the custom clothes will be released, and the cost will not be higher than that of the non customized suits.