Personalized Customization, Internet + And Intelligent Become The Three Major Characteristics Of The Clothing Industry.

The monotonous style of the clothes, the incomplete body type design, the future

The industry will solve these puzzling details for customers when placing orders, so that individuality and customization can be penetrated into every detail of clothes.

On the nineteenth Ningbo international costume festival held recently,

And intellectualization becomes the biggest attraction of mice.

As a successor of the red gang spirit, YOUNGOR can say a white.

To achieve the ultimate goal, a white shirt magnified by 2.5 times has become the theme of their exhibition. In its exhibition hall at the entrance of hall 1, the display platform with "one yuan and micro customization" is standing in it.

"As long as you scan WeChat 2D code and pay attention to YOUNGOR's WeChat public number, you can choose your own" micro customization ", said Feng manager, YOUNGOR's flagship store design director." micro customization includes four items, including sleeve size change, fancy ordering, decorative ornament and personalized embroidery. In this button, we use 3D printing technology, and customers just pick out their favorite button styles and send them to us. 3D printers are produced for customers at the scene, and the waiting time is not long. "

"Micro customization is now just a value-added service, and in the future strategy of YOUNGOR, this line of service experience will gradually pition to online ordering, offline services, fully docking with O2O services."

Feng said, "now YOUNGOR's strategy is still promoting O2O and Internet sales mode. Intelligent development in YOUNGOR's future is definitely a trend. As long as we solve the waterproofing problem of intelligent equipment, YOUNGOR's clothing design can move towards smart clothing."

Big companies such as YOUNGOR think of ways to expand their business on the Internet. Small businesses are also thinking about how to use the Internet technology to solve the existing problems in the apparel industry and explore them.

"At present, there is no complete set of cloth inspection standards in the country, and there are many links in the sales process of cloth, and the information asymmetry between supply and demand side causes fabric enterprises to buy cloth difficult, and clothing factories find cloth difficult. According to the traditional way of buying cloth, clothing factories need to go through the process of fabric manufacturers, first class wholesale, fabric cattle, two level wholesale, and so on, so that they get more than 40% of the fabric from the fabric manufacturer, and they may not be able to find their own cloth," said Cheng Xiaojun, Mdt InfoTech Ltd search CEO of Ningbo. "For this reason, we have designed and developed the" search app ", which is to solve the pain point in the supply and marketing link and reduce the cost of the designer and garment factory.

Clothing enterprises not only think of ways in Internet technology, but also have the embodiment and breakthrough of intellectualization in traditional sales mode.

The shopping robot that will be on duty at the "apple" clothing stores is also unveiled at this exhibition. The appearance of the female appearance design will simply communicate with each other, and it can also explain the clothing according to the customer's route. Many "sprouting points" can be found on this shopping guide robot, but this is not the biggest function of this shopping guide robot.

"Apple" clothing staff said, the shopping guide robot not only can record customer data, but also can judge customers' preferences according to the customers' stay time in front of clothing, and eventually form these data into big data. These data will become one of the judgment basis of the company's clothing production, and ultimately decide the company's design and production plan.