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    Fashion Show Is The Most Easily Ignited Activity Of Consuming Enthusiasm.

    2015/10/29 21:09:00 43

    Fashion ShowConsumer PassionCuba

    In recent years, fashion editors and buyers have been invited to take part in the series of holidays in addition to going to fashion week.

    At first, the existence of the holiday series may only be a long waiting period to fill the spring summer and autumn winter. The original intention is to take care of the wealthy class who want to spend the winter in the tropics after the Christmas holiday.

    Today, its large customer base and strong liquidity make the brand more serious.

    LV CEO

    Michael Burke

    "Twenty years ago, most of the customers came from the frigid zone. Now the main source of tourists is tropical countries, such as the Middle East, Brazil, Southeast Asia, South America and so on," BoF said in an interview with fashion business review.

    Michael Burke said.

    From time to time, holiday series stay in shops for up to 8 months.

    French Madame Figaro magazine reported that some brand holiday series account for 40%-50% of annual sales.

    Cuba's "partial gate" venue is full of topic and potential.

    Consumption power

    He is also beckoning to this French luxury brand.

    Since the beginning of the year, the United States has lifted the economic, trade and financial blockade of Cuba for more than half a century.

    Cuba, which was originally the second largest tourist destination in the Caribbean, is expected to see more tourists.

    By the end of July, nearly 90 thousand Americans had visited the island country, an increase of 54% over last year.

    Does God know whether Chanel will enter the Cuban market by next May?

    Despite the enthusiasm of tourists, the reality that we can not ignore is the lack of local tourism resources.

    Cubans are busy repairing cruise ports and refurbishing houses for short-term rental, but there are still a lot of hard to solve in a moment, such as the Internet's ultra-low permeability (5%), hard to find shopping centers, and the difficulty of most credit cards being unable to use.

    And so far, Hanel has not yet entered.

    Cuba

    And the luxury brands like LV and Herm s are also missing.

    The scene separating the show from the shopping mall is puzzling. It is known that fashion show is the most easily ignited activity of consuming enthusiasm.

    Italy designer Max Mara has selected the venue for its 2016 holiday Series in London. Meanwhile, the brand is located at the high end shopping site - the new store on Bond Street.


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