How Does Axel Arigato Produce New Products Every Week? This Brand Is Worth Reading.

The brand name of Axel Arigato is hot on Instagram. Now accounts for 190 thousand of fans, and people begin to burn photos of Axel Arigato.

If you often play Instagram, you must have seen this brand, the minimalist design plus comfortable coloring and special fabrics, such as goat skin, snake skin,

Each has its own texture. It looks very good texture and sells for less than 200 dollars per pair.

It's really like Common Projects, but it's much cheaper.

In fact, the new Swedish independent brand was founded in July last year. When they did not even have websites, they released the latest version on Instagram.

Though initially similar to many minimalist Sneaker brands, but constantly trying new fabrics, new shoes and new designed Axel Arigato, the control of different fabric patterns, particle texture, marble texture and new designs that appear every week are still one of the favorites of many people.

"It's quite interesting to see people in super cool around the world wearing Po pictures of our shoes on social networks."

The two founders

And Albin Johansson were creative directors and CEO respectively. They told the curiosity daily that before they founded the business, two people worked in the field of electronic commerce. Because of their love for good design (especially for shoes), they decided to create such a company -- committed to high quality design and keeping up with the trend.

Their website says, "in today's digital age, the new trend is coming every day," so one way to deal with them is to launch new shoes design every week, and their Instagram home page is called "Drop of the Week".

It takes a certain time for any industry's production cycle to launch new shoes design and maintain its standard every week. It sounds incredible. They say, "at the very beginning of the week, when new products were launched, they really struggled and needed a lot of creativity to design every new product."

And the shoe production team is in Portugal, keeping the sample process stable every week, but finding fabric and production to choose the right place is also very difficult. At first, their team has only 3 individuals. This year, the core team reached 16 people, creative director and 3 graphic designers, 5 people in the marketing Department, and 7 in operation and finance team.

Speaking of digitalization, this is why they will issue the first new products on Instagram. The director of marketing Philip Axelsson said that the third day after the release, it was found that they had been sold to 14 countries. The account number also had thousands of fans, and they realized that they would be welcomed by the market, and then built an e-commerce website.

Because most of them are neuter design, so when they found that many of their small code shoes were bought by women, the women's shoes series was created in June this year.