Yu Kun Cowboy Leisure Wind Led A Stunning Appearance At 2015CHIC Autumn Show

October 2015 13~15 day, the twenty-third China International Clothing and clothing Expo autumn exhibition (CHIC autumn exhibition)

For three days...

Among them, many exhibitors have left a deep impression on us, Yu Kun this year.

Group stunning appearance at 2015CHIC Autumn Show...

The reporter interviewed the relevant officials of Yu Kun Textile Group, and familiarity and understanding of the whole team and its operation.

Yu Kun Textile Group has a history of 12 years. This is the first time to participate in domestic exhibitions, mainly for export, for buyers of buyers, about 70% of the customers are the design of purchasing companies, and the company is presenting the overall "design production sales" operation.

Clothing procurement mainly in Guangdong, Changzhou, Fujian and other places, factories in Vietnam and Hubei, labor is relatively stable, no shortage of labor and other issues, and labor costs have remained stable in five years. This year will also focus on Vietnamese factories, because TPP tax free policy can enjoy profits, Vietnam's production is mainly for the European and American markets.

Yu Kun related responsible person said that the company has its own design team, the design of sales accounted for about 70%-80%.

Every quarter, about 2 months, will go to the UK, the United States, Germany, Spain and other countries to conduct the collection of clothing, and then sell these elements to the guests, and in accordance with the content of the collection, the company will carry out a series of clothing design for sale.

Yu Kun has also made a brand before, but has no time management. At present, it no longer does it, but after selling its export performance to a certain level, it now sells around 5 hundred million, and it will consider doing it until it reaches 8-10 billion.

Customers who agree with buyers are not only designers, but also familiar with market operation, domestic designers are too theoretical, design is blind, and cowboy prices are higher.

Pricing price is not high, it is a relatively moderate price.

Faced with the overall impact of the clothing market this year, the export market has encountered some difficulties, which has led to 30% shrinkage of domestic orders, but at the same time, it is expanding the domestic market.

But in general, in terms of design and style, it is still suitable for many domestic brands. At present, it is looking for cooperative brands or customers who are willing to buy their own styles and will not change. They are committed to being a design company.

The overall market and customers are also expanding to participate in exhibitions in the United States, New York, France and Amsterdam.

The world clothing shoes and hats net reporter has asked questions about the "operational method in the domestic market" that the person in charge of the company mentioned. The project leader said: "the biggest problem is the payment method and the money collection problem, that is to say, the credit problem.

At present, we have tried N times, but the domestic payment is not guaranteed by any credit, but different from abroad, it is guaranteed, and the cooperation between foreign customers is more direct.

In addition, there are some questions about the differences between the domestic market and the foreign market. The director said: "in the domestic market, brand management is not systematic and solid, but many small and medium sized brands do not have the concept of commodity management, which will lead to inventory backlogs, such as the United States and some other enterprises. In terms of mode of operation, domestic production is fixed, rather than foreign sales, and it should be decided according to the sales reaction of the market, and the sales will be ready again.

Yu Kun official said that although it is a domestic enterprise, so far, it only has cooperation with domestic ONLY brands, because ONLY brand executives are foreign, so the mode of operation is very similar to foreign brands, only a little difference, cooperation is more smoothly. 90%

The style of the overall exhibition is the same as that of attending foreign exhibitions. The style of export is obvious, and the style of fashion design is still very popular in the European and American markets.

But at the exhibition, foreigners will still tend to go to some bright coloured exhibition stalls, etc., the exhibition director said that the next exhibition layout will be further improved and improved.