Gome Did Not Produce A More Fresh Concept Than The Price War.

As the latest e-commerce website announces the "double 11" strategy, Gome did not produce a more fresh concept than the price war.

Feeling last year "

"One day, there are 571 billion yuan in Tmall, who are already laughing.

"

We must continue to fight the price war, and we must fight it out. "

At yesterday's press conference, Li Juntao, a new Gome online CEO, directed the price of goods to Jingdong and Suning, indicating that the price of Gome will be adjusted at any time to ensure the lowest price.

In the past year, Gome also had the strategy of "buying expensive and paying for it" in the price war. This year's mode has also been upgraded: no matter whether the consumer buys or not,

On the same price found lower prices of the same commodity, online reporting can get 100 yuan coupons award.

If the order has been placed elsewhere, the compensation will rise to 300 yuan.

Li Juntao did not disclose the specific goal of the "double 11" Gome, but expressed the hope that sales would reach the growth rate of 300%-400%.

He also said that the long-term goal of the company is to achieve annual sales of 500-600 billion yuan, which will eventually be listed in China.

The related price reduction will start with Li Juntao's original household appliances 3C category. During the "double 11" period, Gome will launch a series of 1111 yuan color TV, air conditioning and other commodities, the price range is around 50%, and guarantee no limit supply.

The price of iPhone 6S, which was Tmall's lowest price in the whole network, will be 100 yuan lower than that of Gome for 4788 yuan.