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    Asahi Asahi Creative Award Winning Designer Huang Ziwei: LOFT In The CITY

    2015/11/3 11:37:00 17

    Asahi AsahiDesignerFashion DesignerHuang Ziwei

    In October 30, 2015, CO sponsored by China Fashion Week Organizing Committee, Japan Asahi Kasheng Corporation, Japan Asahi Asahi Textile Co., Ltd. and Hongkong Fashion Designers Association, the press conference of the creative awards of Asahi Kasheng Chinese fashion designer jointly organized by the China Fashion Designers Association Fashion Art Committee and the Oriental Bentley culture development center was held at Beijing Hotel. Seventeenth award-winning designers Huang Ziwei announced the theme "LOFT in the CITY".


    At the press conference, Takari Rio, general manager of Japan's Asahi Asahi Textile Co., Ltd., general manager of Hongkong, chairman of the China Fashion Designers Association, and Yang Qibin, President of the Fashion Designers Association of Hongkong, delivered speeches to congratulate Huang Ziwei, the award-winning designer Huang Ziwei.

    Meanwhile, two overseas models, Zhang Ling Yue and Shi Qifan from Oriental Bentley, show designer fashion works at the press conference.


    At 21 o'clock in the evening, "the LOFT in the CITY" was launched on time by the seventeenth awarding designer of the Asahi Asahi Chinese fashion designer Creative Award (hereinafter referred to as "Asahi Asahi China awards").

    Wu Qian, Ceng Lingling, Cai Hao, Huang Sheng, Tang Hongzhen and more than 20 Oriental Bentley champion models have been unveiled. The male model Wang Hongyu, the female model dream of the 2015 twenty-first China model star competition, the runner up male model Li Kaiwen and the female model Wei Xiaohan also appeared at the show. The joint interpretation of "Asahi Asahi China Fashion Designer Creative Award" - "the ten works conference", the international supermodel Mo Dan Dan's debut, pushed the whole conference to a climax.


    The theme of Huang Ziwei's work is "LOFT in the CITY".

    LOFT, literally, refers to warehouses and lofts, but in the late twentieth Century, it gradually became a fashionable and fashionable way of living and life, and its implication was far beyond the original definition.

    With the development of the city, the old factories and warehouses have been emptied. Many of these abandoned concrete and steel bars have been activated to become the living space of Peugeot fashion.

    The theme of this conference is inspired by the "LOFT culture", with a strong industrial wind and some functional design and sports style, such as super wide coat and "bingba" trousers.

    Using the characteristic digital printing of cement, plus the details of industrial elements, such as metal fastener and zipper, to create a young and mature series.


    In choosing cloth, Huang Ziwei mentioned that "bingba" fabric made him feel a good sense of draping. At the same time, he also saw that the "BB" fabric had strong moisture and sweat absorption function. He thought it was very practical.

    But the fabric's sag is too large, so there will be design limitations. But when Bing Ba matches with cotton, linen, wool and polyester yarn, it can exert different effects and advantages of cloth, and design can also have unlimited plasticity and possibility. This is why he loves "Bing Ba".


    The conference was produced by Oriental Bentley fashion production center, director of fashion production center Wang Weiping.

    From the show to the model and then to the music production, all of them are made by the international fashion conference standard. The seventeenth winning designs of the "Asahi Asahi China Award" are launched by the Oriental Bentley model group.

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