2016 Shanghai OUE Exhibition And Donghua University Jointly Create The Most Creative Design Competition Of Chinese Professional Wear.

Professional clothing, with its unique industry characteristics and shaping the unique value of corporate charisma culture, is increasingly favored by all industries. China is the largest producer and potential consumer country in the world.

The market capacity is at least 200 billion yuan, accounting for 1/4 of the domestic clothing market.

However, there is a great shortage of research personnel in our country's professional wear. Enterprises engaged in production and operation of professional clothing generally have a large gap with the international advanced professional wear industry level because of their small scale, low technology content, low innovation awareness, lagging behind in research and development, low brand awareness, and so on, so it is difficult to meet the increasing demand of market development.

The vocational clothing Institute of Donghua University is the first professional research base in the field of professional clothing in domestic universities.

It was founded in October 2008.

In view of the current situation of occupational wear in China, the institute conducts research on the occupational clothing culture and theory, the trend of occupational wear, the classification of occupational wear and the standard of occupational wear in various industries.

In order to speed up the development of China's professional wear, improve the design level of Chinese professional wear, and exchange the design information of professional wear, 2016OUE

The Institute of occupational wear held the 2016 China professional wear design competition in August and conducted a comprehensive evaluation and exhibition at the Shanghai Expo exhibition hall on 19-21 April 2016. The design competition includes four seasons: spring, summer, autumn and winter. It is divided into oil, tobacco, finance and pportation systems. It aims at the group procurement of government enterprises and institutions. It aims to integrate the design results with the needs of various sectors of the society and promote the achievement of the study of professional clothing. At the same time, the Organizing Committee of OUE Shanghai international occupation wear Expo uses its own resource advantages, through the high-level screening and precise matching of hundreds of thousands of buyers and sellers database, joint with the Donghua University professional clothing Research Institute, directional docking terminal purchase buyers and brand suppliers, promoting the industrialization of research results, and improving the level of our professional wear industry. Organizers of the international professional wear Expo joined hands with Donghua University.

Co sponsored by the National Federation of industry and Commerce

The most popular brand selection of Chinese professional wear was jointly selected by the clothing industry association, the professional clothing Institute of Donghua University and the Organizing Committee of Shanghai international professional wear exhibition. The most popular brand selection of Chinese professional wear was surveyed by user satisfaction survey.

The most popular brand competition of Chinese professional wear was enlisted in the early August by various professional clothing manufacturers. "Staff likes and unit satisfaction" has become an important criterion for choosing a career dress.

The purpose of this activity is to further standardize the production standards of our professional clothing enterprises, to maintain the development market of our professional clothing enterprises, to enhance the overall level of China's professional clothing, and to promote the prosperity and development of China's professional clothing industry.

To join hands with Donghua this time, creativity is the first step. The collision between rich academic research and terminal market will arouse different sparks. At the same time, when we bring bright spots to the 2016 Shanghai international professional wear exhibition, the professional design of grounding will also bring inspiration to the clothing manufacturers on the other hand, and promote the development of Chinese professional wear brands better.