Spinning And Clothing Enterprises' Innovative Kinetic Energy Has Been Activated By Export Pressure.

Closing of the 118th Canton Fair, export turnover decreased by 7.4% compared with the same period last year, but the growth of independent brands and technology products was in the opposite direction.

In the third issue of Canton Fair

Many companies keep up with the trend of smart wearable devices, make full use of Internet of things technology to develop intelligent new products, and use big data to create personalized customized new markets.

"Intelligent home medical devices market has great prospects. At present, domestic enterprises are constantly making efforts in technological innovation, customer experience and appearance design to seize the international market."

Zhang Xiang, a sales engineer at Kangtai medical company, said.

And many labor-intensive enterprises are struggling to find a breakthrough in the main business.

SOHO international has realized the "gorgeous turn" from clothing production to fabric research and development.

Its development of "FUAN" brand white silk with strong brand influence, domestic and foreign market annual sales of nearly 300 million yuan.

At this fair, SOHO has increased its fabric exports and attracted a large number of buyers from Southeast Asia.

The grim complexity of the foreign trade situation has been confirmed again at the Canton Fair.

The reporter learned from the closing news conference of the 118th Canton Fair held in November 4th that the number of overseas purchasers in the Canton Fair had dropped slightly, which was 4.6% lower than that of the Autumn Fair in 2014, and the total export turnover was over 171 billion 200 million yuan, down 7.4% from the same period last year.

Fortunately, in the face of the challenges of the sluggish external demand, the exhibitors of the Canton Fair have accelerated the pace of pformation and upgrading, paying more attention to fostering new competitive advantages in foreign trade, taking technology, brand, quality and service as the core, winning the market with products of green environmental protection, technological innovation and independent brands, and many enterprises have achieved an upside down trend.

"Judging from the volume of the Canton Fair, the trend of China's foreign trade structure adjustment is improving, and the product structure is further optimized, and the new competitive advantage of foreign trade is emerging."

Canton Fair spokesman Xu Bing said.

Reporters also visited to find that more and more enterprises are looking for new development space.

It used to produce animation derivatives such as bags, toys and so on.

In recent years, Zi Yan light industry has made international brand success through cross-border animation industry.

"In the past, we made OEM for Disney, Bobbi and other famous animation brand derivatives.

But Chinese enterprises have high export dependence and lack of brands, and orders and channels have long been controlled by others. OEM is not a long-term solution.

Wang Yan, the sales manager of the company, said that in order to build up its own brand, Zi Yan has set up an animation company to spend tens of millions of yuan to create and sell products from a single light industrial product to animation production, sales and derivatives development.

Wenzhou

The shoe industry displayed more than 200 innovative products at the Canton Fair. On the first day of the three opening period, it received 15 batches of buyers from the United States, Japan and other countries, and signed an intention contract of nearly 2 million dollars.

AOKANG booth director said that AOKANG attaches great importance to the "Internet + foreign trade", the acquisition of "Lanting Pavilion gathering potential" and become its largest shareholder, realizing the strong combination of traditional shoe enterprises and well-known cross-border e-commerce platform, and will bring a series of excellent Chinese brands represented by AOKANG to global consumers.

"In the global market is weak and export situation is grim, enterprises should attach importance to the cultivation of their own brands, produce high-tech products and enhance the added value of products. On the other hand, we should actively respond to the policy guidance of the" Internet + "policy, actively develop cross-border electricity providers, and develop the international market in various channels to form new advantages in foreign trade competition.

Wang Bingnan, deputy director of the Canton Fair and Assistant Minister of Commerce, said.