Xu Jun Of Sand Boat Talks About The Change Of Traditional Oteri J

The seventeenth China Retail Trade Fair (2015CHINASHOP), CO sponsored by China Chain Store Association and Beijing Zhi he LIAN Exhibition Co., Ltd., was officially opened in Wuhan International Expo Center.

The exhibition area has reached 80000 square meters for the first time, and the total number of international standard booths is nearly 3000.

The exhibition not only brings together the most advanced payment technologies at home and abroad, O2O online system, security and weighing equipment, lighting and cold chain solutions, automatic identification solutions, commercial shop design solutions, commodity display props, and so on, and nearly seven hundred exhibitors are bringing together thousands of products. They will use the latest technology and products to help retailers optimize the process and enhance efficiency, bringing new impetus to retail enterprises to rebuild new values.

The following is the speech by Xu Jun, deputy general manager of Sha boat.

For those of us who are retail practitioners, we have this opportunity to talk about WeChat and the Internet. They are all fashionable topics. As a topic I want to talk to you today, there may be some special topics to share with you about the art business and the development of China's super ole. I think this afternoon, everyone has a common point. No matter which one they are doing, they are studying the consumer. It is said that retail is becoming more and more difficult. The most important thing is that consumers demand more. So, through this group, I am doing the Ott Rice industry, how to integrate art and Commerce, and also fit the theme of today. Xu Jun: I heard a lot of speech today. One is to thank the Chinese chain association.

Speaking of art and commerce, naturally we will mention the word "DNA". In fact, every commercial complex, like us, is born with his genes, whether he is an artist or a statesman or a scientist. In fact, our commercial body is the same. When he designs the place, his gene determines whether he can become a successful art business. Let me share with you.

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The art business DNA said that art can not be separated from artists. The essence and soul of art lies in the artist's pursuit of art and the persistent love. When we combine the art of ship and commerce, we will talk about Mr. Xu Rongcan, the founder of enterprises. After many people understand me, I understand that this is a creative enterprise. Our president was a photographer at that time. He was teaching photography. During his education, he was using the lens to explore the world. He used the lens to trace the beauty of the world, and he held a personal photography exhibition in the Chinese Art Museum from the teaching process, and he did a lot of works in some pictures at home and abroad.

The cafe, this cafe is an artist's place in Chongqing, so in the founder's blood, it is the art of DNA, and later the enterprise is a luxury agent. It is still uneasy for artists to do so. Artists, I think this is wild and fanatical. After several years of acting, he felt that he was studying costume design and architectural design in Italy. In this case, he founded his own brand in 1999. In the process of all these developments, we can see that an enterprise man, pursuing his pursuit of art, started our own first Oteri J in China in 2008. The next Chongqing has different commercial themes and different architectural styles, and a commercial complex with different artistic connotations. In 1989, the restless young artists went to sea, and opened a cafe with sand boats on the campus of Xishi.

So we say that art business is not a label, it is not a commercial art exhibition, so it can be an art business. In the art business, there must be a commercial connotation. From the architectural design, the first step of DNA is architectural design. In the first place, the architectural design is the combination of sand boat and modern business and ecology and regional culture. Many of our things are sand boat works. This is related to the founder's study in Italy. We regard Italy's ancient Rome architectural symbol as our representative element. We go to every city and combine with the local culture. For example, the ancient city wall of Nanjing, our design project in Kunming depends on the red earth.

The works produced in this way are avoided homogenization in architectural form. Each item is a work of art. In the local art landmarks, we see the following pictures. First of all, the artists and creators of the company, and some regional cultures are authoring in the form of hand drawn. Every company will have a lot of hand drawn manuscripts. Finally, it will be handed over to the design institute to become our products.

A good product, it is inseparable from the surrounding environment, when the site selection, the formation of a unique ecological circle, we are committed to building beautiful places, the construction of outlets, this is our distinguishing feature of the traditional Ole, Hangzhou project in Hangzhou's Qian Tang River and the balcony of the City Unicom, become a viewing place, we in the sand boat B3 project, there is a natural hot spring Forest Park, Nanjing project across Forest Park, this is to create the necessary conditions for the arts and commerce.

At the same time, with the good design and construction, besides the details of the whole project, including our green values and squares, the buildings are warmer. Apart from these details, we also pay much attention to the display of goods. We not only put artworks and art pieces in our projects, but all of our products are listed with our artists, making their own artistic characteristics, making products, changing the traditional way of displaying and displaying art in the traditional shopping malls, and the display of the products are all artistic, and all the employees will absorb the nutrient of this art.

Art and commerce must be inseparable from art activities. This is what we talked about just now, the interaction with consumers. Our consumers are increasingly demanding, and their pursuit of art and culture, as well as a personalized embodiment, so in all our projects, we will regularly organize various art activities, which will enrich the shopping experience of consumers. At the same time, it is worth mentioning that all of our projects will have a very characteristic square. We regularly hold concerts in the square, including some star meeting, fashion show and so on, making this place a gathering place for every fashionable person in every city.

Through our vision, through our experience, through our coloring lights and products, we can form the unique artistic personality of the sand boat.

Speaking of art, we have just talked about the soul as an artist and the company's input in art. We set up an art business foundation for a sand boat. This foundation is also related to the founder's love for art. He is promoting the growth of young artists throughout the country and abroad, and supporting the creation of art through the foundation. At the same time, we also have extensive interaction with artists. He also provides us with various designs. We will jointly develop some art extensions. Through such cooperation, we can continue to develop our platform with artists.

We can see that this picture above is our famous sculptor of Italy sponsored by the foundation this year. He made a sculpture with the color of Chongqing pepper. This sculpture was exhibited on behalf of China in Italy World Expo in July this year, and won the acclaim of Italy art circles, including some design prizes that we cooperate with the Academy of fine arts. These series of things constitute the essence of art business.

The next topic is about super ole. Why is it called super ole? Our orters are not factory stores. First, in architectural form, we have changed the properties of OLE in foreign countries, because we have been doing business and retail for more than 20 years, and have a better understanding of Chinese consumers. Consumers in China want to buy luxuries. They need the environment, they need to be tall and need to have face. So we will first build the building more. Besides the artistic characteristics, the quality and environment will be better. We have built the floors to 5 floors, and at the same time, we are different from the traditional shopping centers.

Because the traditional shopping center is very closed, our ole is semi open, there are square courtyards, so to combine, including our format and so on, is more abundant.

In the process of super Ole, in fact, we are constantly groping. At first, we feel that Chinese consumers are different from those in Europe and the United States. We call it the Chinese version of OLE, and then summarize it as an innovative ole. As we take root in this industry and continue to make our products in various cities in recent years, we have upgraded this concept to super Ole, super Ole, and it is not just a concept. First, it satisfies the complex business needs. The middle class has a great characteristic. With the development and material demand, he wants to pursue in material and spiritual terms. He comes to the shopping mall, has visual experience, sells too much, and does not perform well. In our shape

The second aspect is not duplicated. In the past ten years, China has probably built 1 thousand shopping centers, thousands of shopping centers, and we have seen no features. Most of them are homogeneity. No matter from design, they are very high atrium, magnificent lights, serious homogenization, so that we do not have this sense of experience, so we think the characteristic building is also a very important factor.

There are also super rich formats. The demand of consumers is constantly changing. It can not simply be a discount shop for luxury goods. We must put children and leisure activities into account, as well as enrich the formats of movie theaters and restaurants. Even if we move our art galleries to our projects, we will have a rich format, so you have to have a super resource integration capability.

Let me give you an example.

We are not simply doing the discount stores that we are familiar with. Through the cooperation of Italy, through cooperation with France, we have not familiarity and acceptance of more luxury Chinese people abroad. We have made it happen. At the same time, we put too much art culture, including home and food, in Ortles only in this way, in order to trouble consumers and complex needs, and constantly adapt to changes in the consumer market.

We analyze the concept of development and the logical basis of the production of super ole. We look at a group of data. At present, the middle class in China has reached 1.09 arts and crafts. As the development continues to expand, look at some of the characteristics and qualities of the middle class, mature, rational, tasteful and highly educated. In this way, the demand for culture, quality and spiritual products is formed. At the same time, rational consumption has just made them strive for cost performance, which is the logical thinking of super ole developing in China's main consumer groups.

Let's look at our market environment. China has been developing rapidly for more than 30 years. It has become the second largest economy in the world. China is in the period of economic pformation. Super ole is just in line with this era. We are not the mentality of the upstart, not just buying expensive but not buying the right ones. What he emphasizes is a rational consumption advocated by the central government, which is also related to the policies advocated by the central government.

When the economy is good, it is also growing. When the economy is declining, it is in the other traditional industries that the time is up and the time is limited.

In conclusion, we need three aspects, one is philosophical thinking, the other is what I have just said and thinking, second is Internet thinking, the most fashionable topic this afternoon, I do not mention much here, and then capital behavior. At the moment when we are doing the national layout, our first round of financing brings us funds into it.

The second is the integration of HM. We integrate the whole capital, including our cooperation with Ping An. We need to talk about this ole. Capital is the first step. The ultimate goal is to achieve the super Ole, which is not affected by the economic cycle. At the moment, we have done it. Every year's growth is between 30% and 40%, maintaining a very high growth rate.

I do a little advertisement, this is our company in our current art thought and super ole's pformation and development, we have seven cities in China, Chongqing, Xi'an, Kunming, Guiyang, Nanjing, Hefei, Hangzhou, we have eight projects, has become Oteri J occupy the largest number of enterprises in China's territory, and the promotion of art can be seen through this group of photos, every time our artists come to the scene, or some small concerts, can bring a lot of people to the shopping mall, the first is the scene of Nanjing opening, including Hangzhou and Chongqing shops, so the fusion of art, super ole's idea, is promoting the whole development.

At the same time, the dividend of China's population growth must be shared. The economic development has made our consumption power and the middle class constantly increasing. This is the basis for the coming of Ao Lai in China. In addition, all cities, we all see rail pportation, high speed rail and some indoor ground rail, and the increase of our private ownership. Let's share with you today. We anticipate that this is all the ups and starts of the whole country in all parts of the country. What stage is Oteri J? In the next two years, our industry will break through 1 thousand billion, and it will be shown to consumers in every city. Thank you.

It is reported that the theme of this exhibition is "integration of pformation and reconstruction of retail value", focusing on how to accelerate the pformation of the physical retail industry, how to optimize the business layout through innovation, enhance the shopping experience of consumers, and apply new technologies and tools to achieve differentiated management.