Japanese Brands Will Be Stationed In Alibaba Tmall International As Early As November This Year.

It is reported that ASKUL, an online seller of office supplies, will join hands with ASKUL.

10 Japanese companies such as Uni

Common Garrison

Tmall international.

As early as November this year, we will open up stores and jointly develop daily necessities and cosmetics for Chinese consumers, share sales data and bundle up the best-selling products of all brands.

Japanese media pointed out that the sales volume of China's electricity supplier market in 2014 was about 50 trillion yen, which is 5 times that of Japan.

It is expected that it will continue to expand in the future, and the competition between large global enterprises and Chinese enterprises will become more intense.

At present, Japanese companies such as Lotte and online fashion retailer STARTTODAY have withdrawn from the Chinese electricity supplier market.

Amazon is also in a difficult position in China, and its market share in China is only 3%.

Japanese manufacturers hope to enhance their sense of presence through the combination of strong brands.

It is reported that ASKUL will set up shop on Tmall Global (Tmall International).

First, we will pick about 300 Japanese goods that are popular with Japanese tourists.

For example, Shiseido's medicine hand cream, eunjia health products.

ASKUL operates YAHOO and commodity business website LOHACO in Japan. It will give full play to Japan's electricity supplier experience and build the Chinese version of LOHACO.

According to the consumer's purchase data, the business will develop products specifically for Chinese consumers.

For example, the use of Chinese people's red packaging, in line with the Chinese lifestyle of commodity capacity and use methods.

Through big data analysis, the goods that consumers often buy at the same time are bound to sell at preferential prices.

Each brand will also organize promotional activities to arouse consumer demand.

In addition, manufacturers will also cooperate in logistics.

ASKUL will use Alibaba's bonded warehouse to manage the inventory products of various manufacturers.

Through strict management, prevention of scalping and counterfeit goods, the main products are made in Japan.

In 2014, ASKUL established the LOHACO EC Marketing Lab Research Institute to provide big data analysis and new product development to enterprises.

About 50 food and commodity manufacturers have joined, and more enterprises will participate in and cooperate with them.

Japanese media also pointed out that at present, Alibaba has a 60% share in the Chinese electricity supplier market, and more than 700 stores are open.

Japanese goods are popular with Chinese consumers, but as a large business enterprise says, "many of them are buried in other foreign and Chinese products."