Jimo: Double Eleven Sales Break 57 Million, Electricity Supplier Enterprises Grow Rapidly

In recent years, Jimo has promoted the construction of key markets and expanded the market scale in a timely manner.

The garment market upgrading project with a total investment of about 500 million yuan has been fully completed, and after the advent of the electricity supplier era, Jimo businessmen with sharp smell in the market have begun to build their own commercial empire on the new road of electricity supplier.

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"On the same day, we got more than 3000 orders. For the electricity supplier," double eleven "is just a regular activity, more of it is to give back to the old customers.

We usually engage in other promotional activities can exceed 10000 single, for children's clothing, ten thousand are small bills, but for our pajamas products, it has been regarded as a large list.

Chen Xiucai, founder of WOWPINK, said.

This is

A microcosm, according to the information issued by the Jimo Municipal Bureau of industry and commerce, shows that during the "double eleven" period this year, Jimo electric business enterprises maintained strong development momentum, and sales exceeded 57 million. 18 local express companies made more than 47 million orders on that day, and garment express accounted for 80% of the total volume.

The number of enterprises in Jimo clothing brand incubator has reached 56 thousand orders, nearly 3 times daily, and sales reached 11 million 590 thousand. Among them, her love show Clothing Co., Ltd. issued 11 thousand orders and sales 2 million 790 thousand yuan, and St. Reed Agel Ecommerce Ltd issued 9200 orders and sold 1 million 930 thousand yuan.

In the traditional economic era, Jimo is famous for its large wholesale market. After the advent of the electricity supplier era, Jimo businessmen, who are keen on the market, have begun to build their own commercial empire on the new road of electricity supplier.

As the leader of Shandong's county economy, Jimo has advanced manufacturing and intensive capital flows, coupled with flexible market thinking. The electronic business corps, which extends from children's clothing to the entire garment industry chain, is making full efforts to attack.

Thousands of households engage in E-commerce

According to statistics, in recent years, all kinds of electricity suppliers and businesses in Jimo have been growing rapidly at the rate of more than 30% per year. At present, they have developed to more than 16 thousand, of which 9000 are clothing and clothing business households, especially the children's clothing industry, which has generated about 3000 business enterprises and businesses.

As a microcosm,

Around the three districts and surrounding areas of Bangkok sunshine, Yiwu city and Yuyuan, there are as many as 2000 Taobao stores here, and over 800 have been engaged in purely online pactions.

When the night falls, the wholesale market of clothing stops one day's business, and the hundreds of shops scattered in several districts come to the busiest time of the day.

In contrast to these simple sales oriented e-commerce enterprises, Jimo also has a large number of "production + sales" enterprises, they sell their own products, do foundry, and often make orders for other enterprises.

According to the relevant person in charge of Jimo City Bureau of industry and commerce, according to the new situation of shrinking export of children's clothing in recent years, Jimo, based on the advantages of quality and price formed by the origin, has opened up domestic trade channels with the help of e-commerce platform, and gradually formed the scale of the cluster. It was identified by Taobao as the only child clothing industrial belt supported by the whole country. One of the ten major industrial belts that the first batch of China launched and supported mainly, the annual sales volume is nearly 5 billion yuan, and the online sales of knitted children's wear ranks first in the country's county-level cities.

In recent years, with more and more foreign trade enterprises and men's clothing enterprises moving to children's clothing, Jimo has become the third largest children's clothing production area after Guangdong, Foshan, Humen and Zhejiang Hangzhou Huzhou area.

With the advantage of children's wear, Jimo's electricity supplier is expanding to the whole garment industry chain.

Manufacturing + marketing

As a famous city of China's textile industry, Jimo has well-known manufacturing enterprises such as hair, red collar, cedar, Hongni, Hongfang and so on. This is the brand attractiveness of Jimo's textile and garment industry. However, in the Internet era, brand influence needs to be quickly combined with market channels for pformation.

In consolidating manufacturing industry, since 2012, Jimo has hired experts team to make a five year strategic plan for the international brand construction of knitted apparel industry through the way of government purchasing service. It has put forward the development goal of "brand driven industrial upgrading and 100 billion industrial clusters", and the annual output value of textile and garment industry has reached over 100 billion yuan by 2016.

At present, there are more than 2800 knitted garment enterprises in the city, of which 230 are above scale enterprises, and the output value is 85 billion yuan in 2014. The output value and tax revenue account for 1/3 of the city's total. More than 2800 of the city's textile and garment enterprises are involved in the electricity business.

At the same time, Jimo has been promoting the construction of key markets in recent years and expanding the market scale in a timely manner.

A total investment of about 500 million yuan has been achieved in the upgrading and upgrading of the garment market, and the development of space development and image enhancement has been realized. The total delivery of Jimo small commodity new town with a total investment of 1 billion 500 million yuan and 300 thousand square meters of construction area has been delivered to the north and south of the clothing market, and the interactive development has been achieved. The total investment of 1 billion 900 million yuan and the construction area of 380 thousand square meters of Sijiqing Textile International Garment City are accelerating. Relying on the superior resources of Hangzhou, Shishi, Guangzhou and other places, we have introduced more than 3000 textile and clothing brands; Qingdao Fuxing Tian Mao City Investment Exhibition Center has been put into use, and the construction and operation of the project will drive Jimo's traditional trade and logistics industry to realize the upgrading and upgrading of the Internet era.

Soldiers find a breakthrough in one place.

In the increasingly hot business of Jimo, similar activities such as "double eleven" are of greater significance to cooperate with the platform to publicize the electricity supplier.

"Our goal is to expand the influence through the way of holding together. Through mode innovation, the sales volume of many daily activities should exceed" double eleven ".

Wang Shimao, founder of Qingdao ant array data Technology Co., Ltd., said Wang Shimao is also the "leader" of the Jimo Internet business alliance.

The main business of ant array company is the hosting of electric business and the incubation of electronic business team. The Jimo clothing brand incubator center shares shares.

In recent years, more and more local businessmen in Jimo have understood the necessity and trend of Baotuan development from their original solo.

In the first half of 2015, the alliance of Qingdao Internet merchants alliance, which was formed by the alliance of Jimo poly merchants alliance and the strong alliance of Jimo Internet merchants, started. The two largest network organizations in Jimo realized the integration of troops, and collaborate with Alibaba and other electronic business platforms through the form of group, so as to promote the pformation of Jimo garment enterprises to network operators.

Prior to this, Bo Yang, onuojia, Mingyang, Lante, Ji Mei Yu and other enterprises launched the establishment of the Jimo children's wear alliance. The purpose of the children's wear alliance is to combine Jimo's numerous children's clothing business enterprises to form a whole, to create a communication platform for Jimo children's clothing business enterprises, to achieve complementary advantages and share resources, forming a regional brand of children's clothing, and to join the market.

Jimo's other industry alliance, Jimo baby clothing and Apparel Association, has its own clothing brands. Among them, there are many leading enterprises in Jimo's local clothing such as hall and so on. Its goal is to provide "one-stop" brand operation services for children's clothing enterprises in Jimo.