When Will The Overseas Shopping Fever Gradually Cool Down? How Can We Achieve Localization Of This Purchasing Power?

Only when domestic products are able to perform high standards, strictly supervise and improve brand recognition, can the overseas shopping craze be gradually cooled down.

No surprise. In the past. Double 11 " Imported Commodities are sought after by domestic consumers. According to reports, "double 11" on the same day, Tmall Imported milk sold 300 containers and American curiosity diapers sold 800 thousand packages. Last year, the consumption of overseas Chinese citizens exceeded 1 trillion yuan for the first time, and exceeded 100 million overseas sweeps.

Knowing many "foreign goods" is also "made in China". Why do consumers still buy and buy? For example, Japanese toilets, rice cookers, functional and durable, you can see that expensive is the reason. And the Ministry of commerce data shows that 20 brands of high-end consumer goods, such as watches, bags, clothing, wine and electronics, are about 45% higher in China's mainland market than in Hongkong and 51% higher than in the United States. What do you say consumers will choose? Many people travel abroad and are too tired to die. They will bring all kinds of goods to the country, and they will not be full.

1 trillion of consumption can create a large number of tax and employment posts. The question now is how to achieve localization of this part of purchasing power. Recently, Premier Li Keqiang emphasized that we could not restrict people to go abroad to buy things, nor could we shut them up. Faced with the upgrading of domestic consumption, the use of high tariffs to create barriers to consumption is obviously not feasible. Many people also say that the overseas shopping boom is conducive to speeding up industrial upgrading by forcing "made in China". That's true. Only when we catch up, will we not be eaten up by foreign commodities.

But how to promote the upgrading and upgrading of "made in China"? I think it is very important to upgrade the national standards in a comprehensive manner and to raise higher production standards for domestic products.

Why made in China? clothing The quality of luggage and electronic products in overseas markets is much better than that in the domestic market. The reason is that they are manufactured according to the foreign production quality standards. According to the regulations, domestic products must be in line with the national standard. But we can see that many products are not only lower than international standards, but also lower than local standards and manufacturers' own production standards. In this way, foreign brands will certainly be willing to comply with Chinese standards in China, and domestic products have no incentive to improve their quality to cater for consumer demand. For example, the same is stainless steel products, using 304 stainless steel and 201 stainless steel, of course, the quality is different. However, if the 201 stainless steel meets the national standard or there is no relevant regulations at all, manufacturers will not actively update it.

From this perspective, the Chinese overseas shopping craze is not only forcing the upgrading of domestic manufacturing industry, but also accelerating the upgrading of national standards. In this regard, the relevant departments can not stand idly by and remain aloof. Only when domestic products are able to perform high standards, strictly supervise and improve brand recognition, can the overseas shopping craze be gradually cooled down.