The Impact Of The Electricity Supplier Is Very Obvious. How Does The Chongqing City Business Circle Break?

Electricity supplier "double 11 Shopping Festival" is huge and threatening.

November 11th zero 12 minutes and 28 seconds, Ali trading volume will exceed 10 billion yuan, once again let people see the strong attraction of electricity supplier to consumers.

Liu Gang's experience, the popularity of online shopping, reflects the fact that the city commercial circle, which is mainly based on traditional department stores, is in a predicament.

"Since 2014, affected by the continued economic pressure and the impact of electricity providers, China's retail industry has been facing the biggest challenge since reform and opening up, and is in the most difficult period at present."

Recently, in the thirteenth China (Chongqing) commercial block industry annual meeting and the second Chongqing Business Circle Development Summit (hereinafter referred to as "Chongqing Business Circle Development Summit"), Renmin University of China professor Huang Guoxiong expressed with great concern.

In recent years, with the continuous expansion of the old business circle and the emergence of new business circles, hundreds of thousands of square meters in the major cities of the country are everywhere.

Some small towns with a population of less than 100 thousand have built 2.3 million square meters of business circle.

"The development of this unusual state has led to the serious excess of commercial bodies in many places and the emergence of bubbles."

At the Chongqing business circle development summit held recently, experts talked about the reasons for the current difficulties faced by department stores.

As early as February this year, the Ministry of strategic consultation and research issued a monitoring report on the supply and demand of commercial real estate in 35 large and medium-sized cities.

The report said that Shenyang, Hangzhou, Chengdu and Changsha and other 19 cities per capita commercial area far exceeds the 1.5 square meters of supply and demand equilibrium standard line, commercial real estate there is a risk of excess volume.

Reporters at the Chongqing business circle summit found that due to historical reasons, business circles in major cities across the country tend to be similar in planning and construction, almost all of which are dominated by traditional department stores, and lack of personality and characteristics. Therefore, they are faced with the problem of homogenization competition.

"Homogenization competition overlay the risk of excess commercial volume, and the situation becomes more serious."

Huang Guoxiong pointed out bluntly that this is one of the reasons why general merchandise retailers are generally uneasy and some even survive.

Especially since 2014, due to the downward pressure of China's economic growth, the purchasing power of ordinary people has weakened, and the negative impact of homogenization competition is more serious.

According to AI consulting statistics, from 2011 to 2014, the annual scale of online shopping in China increased from about 780000000000 yuan to 2 trillion and 800 billion yuan; it is expected that this figure will increase by 40% in 2014, reaching 3 trillion and 950 billion in 2014.

"The electricity supplier itself will not bring the growth of the market scale. The rapid expansion of online shopping means that the offline market space is compressed, so that the traditional business circles are different.

The days are hard. "

Tang Luyuan said.

In the semi annual report of Chongqing department store in 2015, management thought that one of the main reasons for the decline of the company's operating performance was the impact of the electricity supplier.

"Objectively speaking, from

The impact is the main reason leading to the decline of department stores in business circles, while the two factors of homogenization competition and excessive commercial volume further enlarge the impact effect of the electricity supplier.

Tang Luyuan, an economics professor at Industrial and Commercial University Of Chongqing, thinks that the electricity supplier has changed many people's consumption habits, especially after 80 and 90's.

Unfortunately, it has become an "fitting room" for more and more online shopping people.

After 80 Wang Yan was the offline shop as a "fitting room" online shopping members.

After seeing a brand of clothes, she usually goes to the department store first to try it on, pick a good style and size, and then buy it on Taobao.

"This way to buy clothes, the same thing, can spend less than half of the money."

Wang Yan told reporters that many of her colleagues, like her, liked the "Online + offline" shopping method.