Haining Launches "Curtain To Home" Business Platform Accelerating To "Internet +" Era

Haining has built the first curtain cloth industry O2O platform in China, which is "the curtain to the home". This is also the largest O2O business platform in China's home textile industry, accelerating the traditional textile industry to the "Internet +" era.

According to reports, Shandong, Shaanxi, Jiangxi and other provinces "curtain to home" service outlets are relatively advanced.

Yesterday afternoon, a group of merchants with signs of "curtain to home" were walking happily.

In the exhibition hall of Haining Myrtle textile and Fabric Co., Ltd. in China World Trade Center center, they carefully selected curtain fabrics, selected the styles and models of curtain fabrics, and bought them directly online by Jingdong.

Originally, these merchants came from Jiangxi. They arrived at Myrtle under the platform of "curtain to home".

At the Autumn Fair this year, Haining public Vietnam Agel Ecommerce Ltd signed a contract with Taobao and Jingdong to create the first curtain cloth industry O2O platform in China, which is also the largest O2O business platform in China's home textile industry.

This platform links Haining and even the whole country's home textile industry chain, brings together all the brand curtain manufacturers, combines offline service outlets, and integrates Taobao's three party resources, so as to achieve a new online offline and offline experience mode and accelerate the traditional textile industry to "Internet +" era.

China's home textile industry O2O largest business platform

In the morning, more than 140 Jiangxi Province signed the contract.

"The manager of the service outlets came to the village of Xu Yuan, the headquarters of" curtain to home ", to train, learn the online trading process, visit the local manufacturers' production processes and products, and prepare for the next 10000 spring service spots in the country and the Spring Fair held in March next year.

Hu Zhongyue, founder of the "curtain to home" platform, said that, popularly speaking, "curtain to home" integrates the resources of the national high quality home textile and textile production enterprises and distributors, and sets up service outlets throughout the country.

In the future, consumers can provide on-site measurement, physical display, design and production, and even provide overall soft package services for the offline staff through the "curtain to home" platform.

At present, "curtain to home" has attracted hundreds of well-known brands in Kaida cloth, Ya Yi textile, min Hui textile, ERON cloth art, Yijia love, and fine color Bali.

In order to let consumers feel free to choose to buy, the platform has put forward a higher entry threshold for enterprises, such as enterprises must register trademarks, register copyright, and have company qualification; the products on which manufacturers are on the shelves must have "product registration certificate of copyright", "finished product quality inspection report" and so on, and strictly prohibit counterfeit and shoddy products.

According to the development of "curtain to home", 10000 service outlets will be set up in Beijing, Qingdao, Chongqing, Harbin and other cities, and strive to provide more than one per county, so as to provide consumers with O2O experience of curtain fabric.

It is understood that at present, nearly 7000 service outlets signed up to join, and are embarking on the decoration and other work.

Promoting the reshuffle of home textile industry

According to reports, Shandong, Shaanxi, Jiangxi and other provinces "curtain to home" service outlets are relatively advanced.

In particular, Shandong province plans to open up 30 outlets and 100 special districts. At present, 10 outlets have already entered into the decoration. The pilot in Qingdao opened the door first, and 66 orders were recorded on the first day.

Ms. Sui, general manager of Shandong's "curtain to home" branch, told reporters that the result was unexpected.

Ms. Sui is engaged in

In more than 10 years, there are 6 stores in Shandong, and many Xu Village textile enterprises are her suppliers.

"Through the understanding of" the curtain to the home ", I feel that the traditional industry integrating into the Internet is very good and will be the direction of the future development of home textile industry.

After more than two months of contact, Ms. Sui also deeply felt the impact of the platform on her own.

"The number of manufacturers that we are docking with is always limited. Now we have an entire platform and hundreds of suppliers to provide quality products. We feel that our bottom line is more sufficient, and the guests will have more choices and greater concessions."

Cao Yaoqiang, President of Haining Home Textile Industry Association, said that the traditional home textile industry has already had problems such as overcapacity, uneven product quality and flooding of pirated piracy.

Today, "curtain comes home", on the one hand, has opened up the barriers between the upstream and downstream industry chains, between manufacturers and consumers, to bring real benefits to consumers; on the other hand, it has realized the development of industrial clusters and Baotuan, re shuffled the industry, eliminated enterprises with unstandardized operations and failed products, and promoted the adjustment of industrial structure.