Fan Bingbing And Li Chen Ribbon Cutting For Adidas New Store In Shanghai

November 18th,

The first Sportswear Collective campaign in Shanghai

The brand experience store held a grand opening ceremony at the world port.

Fan Bingbing, the spokesperson of fashion Adidas, a big black Adidas spokeswoman, joined the new big family of Adidas, known as "big black bull" in the famous reality shows in China.

They also turned into Adidas store manager, becoming the biggest surprise in the event. They also shared their unique views on sports fashion lifestyle in the opening process, and showed the most IN movement fashion.

In July 2015, when Adidas first launched the brand new shop concept of sports fashion brand in Chengdu, Adidas launched the largest sports fashion brand experience shop in Shanghai fashion capital.

The store is located on the two floor of Shanghai global port. It occupies 1400 square meters of luxury retail area. It has selected a series of products including running, training, clover, NEO, and all kinds of latest joint venture funds, and miadidas, which has always been popular with people.

Customized services.

This rich product portfolio is in line with the current demand for the latest sports and fashion. Consumers are able to find the most suitable match and complete the diversified shopping experience, whether they are professional sports products or casual sports clothes.

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Gao Jiali, managing director of Adidas group Greater China, said: "Adidas has the depth and breadth that other sports brands do not have. At the same time, Adidas also develops its own sports products according to the needs of consumers, and provides consumers with more sports and fashion products combined with Colin" Currie ".

Over the past few years, Chinese consumers have more demand for self segmentation and subdivision. Adidas is also actively promoting the retail mode of store segmentation in the Chinese market to meet the needs of different sports lifestyle of consumers.

Fan Bingbing, a fashion ICON, and Li Chen, a sports runner, also served as the "sports fashion consultant" on the same day. He was in close contact with 3 lucky consumers, offering them sports and fashion wear advice, and matching the sports fashion equipment for their customers to help them become ICON.

After cutting the lottery, Fan Bingbing and Li Chen also served as the "Star Shop Director", with the assistance of the shop assistant to pay for the 30 adiCLUB members and take a photo with the members.

During the checkout process, the goddess and the male god were very affectionate. They not only greeted members with cordial greetings, but also personally packaged Adidas products purchased by members, and had a real intimate contact with them.