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    Vip.Com'S Market Value Evaporates Investors Feeling Unmerciless Pressure.

    2015/11/19 21:50:00 33

    Vip.ComMarket ValueBrand Strategy

    The higher the capital market will be, the worse you will fall.

    At the moment, vip.com feels the same.

    Vip.com announced its third quarter earnings in November 18th, earning $1 billion 363 million, an increase of 54% over the same period last year, continuing its downward trend of year-on-year growth.

    More importantly, vip.com's first round of performance decline has broken the record of its 14 quarter revenue growth.

    In contrast, vip.com's share price suffered a cliff breaking crash.

    In the first 5 days, vip.com's stock price fell 35% and its market value evaporated more than 2 billion 500 million dollars.

    After buying a piece of cake from the market by flash shopping, vip.com tried to duplicate more success.

    In addition to continuing to expand in the category, vip.com continues to experiment in pattern.

    Group buying

    , open platform, overseas purchase business.

    These are essentially different from flash buying and gradually drag vip.com into the mire.

    In November 18th, vip.com's third quarter financial report finally unveiled the true colors of Mount Lu.

    Data show that revenue of 1 billion 363 million dollars, an increase of 54% over the same period, a decrease of 6%.

    This was after vip.com's growth rate dropped to 75% last quarter.

    growth rate

    A big drop again.

    It is worth noting that in the media reported vip.com's Chinese earnings report, the year-on-year growth rate was 63%, that is, in the third quarter of 2014, the revenue was $835 million 700 thousand.

    In the 6-K file submitted by vip.com to SEC, the Q3 revenue in 2014 was $882 million 600 thousand, consistent with the same period last year.

    Accounting for the quarter, the year-on-year growth rate was only 54%.

    Coincidentally, the United States is short of institutional MithraForensicResearch. JCapitalResearch, a market research firm, issued several queries on vip.com several times this year. One of them is that the financial documents submitted by vip.com in China are not the same as those submitted to the sec.

    What is more interesting is that

    Vip.com

    Before the announcement, Tencent's strategic investment in vip.com was widely heard.

    Even so, vip.com's stock price remained unchanged yesterday.

    On the contrary, share prices went up and down, closing down to 12.53 dollars.

    Overnight, vip.com investors felt the merciless and pressure of the capital market.

    In the evening of November 13th, vip.com issued an early warning: in the third quarter of 2015, the revenue in the 8 billion 600 million quarter was 8 billion 600 million yuan to 8 billion 700 million yuan, with an annual growth rate of 61% to 63%.

    Vip.com's share price immediately dropped.

    Vip.com's US stock market fell nearly 30% before its closing price of $18.62 to $13.25 a day ago.

    At the US stock forum, vip.com investors began to shout abuse: "this is a conspiracy of big institutional investors, those hateful Zhuang Tuo, the time to crash......"

    Vip.com's explanation is that the company's third quarter revenue is lower than expected, mainly because China's temperature after autumn is higher than the company's expectations, which also allows consumers to postpone the purchase of relatively high autumn and winter clothing.

    The capital market is not buying.

    Vip.com's share price continues to fall like a kite with a broken line.

    On the evening of November 16th, Jingdong listed in the US released its third quarter earnings and its share price rose.

    Jingdong mall CEO Shen Haoyu also played vip.com's "face" at the next analyst meeting, saying that sales of clothing category were not affected by the weather.


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