PUMA Hand In Hand With LIFUL To Launch Joint Series SYMPHONY

Korean fashion brands

To celebrate the establishment of brand 10th anniversary, join the global sports brand PUMA, jointly launched a new series of PUMA X LIFUL Symphony.

This series takes PUMA's classic R698 shoes as a prototype, integrates innovative design, and presents perfect aesthetics.

The R698 Symphony series reproduces the logo shoes in 90s.

Fusion of wool, mesh, Niu Baji, leather, reflective fabrics and other materials.

Using the subtle grey and gray matching colors, the red and blue two colors of the Korean flag are integrated into the TRINOMIC technology outsole of the shoelace end and features, showing a low-key elegance.

The PUMA R698 Symphony series was put on sale at LIFUL Korean stores. Then it was launched at the end of November at PUMA Beijing Sanlitun, Shanghai IAPM Black Label store, Begins (Beijing store), DOE Tongren Road store, YOHO, UNIK (Dalian shop, Shenyang store, Chengdu store) FOSS (Beijing Fang Fang shop, Beijing new China Customs store, Beijing Road shop, Yi Heng Long shop), Shenyang (Yincheng West Yintai store, North Zhong Dian), and Beijing, Guangzhou, China.

About PUMA

PUMA is the world's fastest sport brand, designing, developing, selling and promoting a variety of footwear, clothing and accessories.

After 65 years of brilliant footsteps, PUMA is adhering to the brand concept of "Forever Faster" and is committed to influencing the sports industry with courage, confidence, firmness and happiness.

PUMA provides sports products including football, running, training, fitness, golf and racing, and life inspired products from sports inspiration.

PUMA group's brands include: PUMA, Cobra Golf, Tretorn, Dobotex and Brandon.

PUMA is headquartered in Hull, Germany, and has approximately 10000 employees worldwide. Its products are exported to more than 120 countries and regions.