"Win And Enjoy China" 2015 China Footwear Brand Event Opens In Beijing

In November 30, 2015, the Fifth China Footwear Industry Supply Chain Summit and industry brand event award ceremony was hosted by Huicong net and Huicong shoe net in 2015. The grand opening ceremony was held at Beijing Huicong network headquarters base.

Mr. Yang Chengjie, President of the China leather and footwear industry research institute, deputy director of the National Productivity Promotion Center, Mr. Tian Mei, executive vice president of China leather and footwear industry research institute, and China leather and footwear industry research institute

Director of survey / Qi Xiaoxia, Secretary General of the national footwear Standardization Technical Committee, senior consultant of leather and footwear Research Institute of China, Mr. Yan Huaidao, textile expert of national development and Reform Commission, Professor Jiang Zhiqun of Beijing Institute Of Fashion Technology, and more than 300 representatives of shoe making enterprises, distribution enterprises and public media, attended the event and enjoyed the audio-visual feast of colleagues in China's footwear industry.

Strong integration of industrial chain resources to help enterprises take off

In 2015, with the continuous expansion of the scale of the traditional manufacturing industry in China, along with this year, many large foundry shoe factories have pferred, closed or compressed the scale. Facing the current complex domestic and external situation, the brand operation capacity of the shoe market is insufficient, the design and development level is low, and the lack of brand concept is the guide, which restricts the development of enterprises.

What is the way out for China's footwear industry? How can we get out of the predicament? Based on this demand, the most influential personage and corporate brand event of the Chinese footwear industry, created by Huicong shoe net, comes into being, providing a good interactive platform for enterprises to help enterprises develop healthily. Relying on the powerful enterprise resources, media resources and industry resources of HC, we build the gold lettered signboards and authoritative certification for enterprises.

Mr. Zhang Peng, general manager of Huicong leather net / shoe net, delivered an important speech at the scene.

Fig. 1 speech by Mr. Zhang Peng, general manager of Huicong leather mesh / shoe net.

The brand event was also strongly supported by the footwear industry association. Mr. Yang Chengjie, director of the China leather and footwear industry research institute, director of the productivity development center of leather and footwear industry, congratulated the China Light Industry Federation on the successful convening of this brand event.

The challenges and status quo facing development are analyzed comprehensively. It is emphasized that only the technology of shoe manufacturing can be improved continuously, and the brand's position in the market can be improved. At the same time, it is urged that shoe manufacturers must insist on innovation driven, pay attention to new product development, enhance design ability, and enhance the added value of products, so as to enhance the management and management capabilities of enterprises comprehensively, and increase the confidence of shoemaking colleagues to continue to advance bravely.

Fig. 2 speech by Yang Chengjie, Dean of China leather and footwear industry research institute, director of productivity development center of leather and footwear industry

Footwear products, as our most concerned consumer goods, the quality of their products affects the legitimate rights and interests of hundreds of millions of consumers.

China

And footwear industry research institute director of footwear standards testing division / national footwear Standardization Technical Committee Secretary General Qi Xiaoxia made the footwear standard test report.

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Fig. 3 director of footwear standards inspection service, China leather and footwear industry research institute,

Qi Xiaoxia, secretary-general of the national footwear Standardization Technical Committee, shared the footwear Standard Test Report

Under the macro planning of "China made 2025", the traditional manufacturing industries such as shoes and clothing are facing a new challenge.

However, technological innovation is the absolute principle of the development of enterprises. So how can enterprises take advantage of the east wind when the Internet winds sweep across the traditional industries? Jiang Zhiqun, a professor at Beijing Institute Of Fashion Technology, shared the keynote speech of "Internet + designer" at the site.

Figure 4 Beijing Institute Of Fashion Technology professor Jiang Zhiqun keynote speech - Internet + Designer

With the accelerating pace of "machine replacement" in the traditional manufacturing industry, the shoemaking equipment laser generator will break through in the aspects of processing cost and processing thickness, so as to promote the continuous development of shoemaking equipment.

Mr. Wang Jun, deputy general manager of Guangdong Grand Master Yue Ming laser Polytron Technologies Inc, at the scene, as an excellent business manager, shared the "4 keynote speech" on the "big nationality Yue Ming laser processing assistance shoemaking industry".

Photo 5 Wang Jun: big nationality Yue Ming laser processing helps shoe making industry 4

Glorious moment, shaping brand influence

This activity has undergone 4 stages including online registration, 50 strong voting, 30 strong voting and expert appraisal meeting. The total number of participating enterprises has reached 13668. Among them, 4908 of the enterprises participating in the voting have been audited, and the total number of votes has reached 68457818 votes, which is 8 million higher than last year.

The award ceremony of this brand event is accompanied by the brilliant theme sharing of Industry Association experts and leaders, opening the glorious moment of the award.

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Won the 2015 China footwear industry brand annual "leather shoes brand" brand: AOKANG, Kangnai, iron lion Danny, 3515, Zero zero, grace, Lai Si Li, Gao Jiede, Footzone Bao Yuan shoemaker, Sili.

Won the 2015 China footwear industry brand annual "children's shoes brand" brand: ABCKIDS, Lok Union, forest king, Kate dim, CAMKIDS, Bumblebee, love ya bud, grow 1+1, four seasons bear.

The brand of the annual sports shoes brand, which is awarded the 2015 China footwear industry brand, includes: Lining, Anta, PEAK, Voight, Hester wolf, Lei speed, Yi Kang, Jordan, Hua Ying A3, and new brun leader.

Won the brand of "2015 annual outdoor / casual shoes" brand of the China footwear industry brand: the blue fish, the thunder speed, the Hua Ying A3, the strong king, the lion tribe.

Won the 2015 China footwear industry brand annual "most popular footwear service agency" business: China shoes business pioneer park, Southern China City, world footwear industry headquarters, Tianlun shoe trading center, shoes spinning City.

Won the 2015 China footwear industry brand annual "footwear design creative leader": Lining, iron lion Danny, Lai Si Li, live 100 years, micro run, greedy cat, cloud, strong king, Candi Caeni, car owner.

Won the 2015 China footwear industry brand annual outstanding entrepreneur: Zhejiang AOKANG shoes Limited by Share Ltd chairman Wang Zhentao, Kangnai Group Co., Ltd. chairman Zheng Xiukang, Fujian Quanzhou Peak Sport Products Co Limited Chairman Xu Jing Nan, Xiamen zero Shang Shang pin Agel Ecommerce Ltd chairman Tu Chunrong, Guangdong generation Yue Ming laser Polytron Technologies Inc director / general manager Zhuo Jinsong, Foshan Laisi Li Industrial Co., Ltd. Ruan Yonggang, Guangdong iron lion Danny Shoes Co., Ltd. chairman Chen Qian Yue, Hangzhou general new materials Co., Ltd. General Manager Fu Lujun, Shishi Jin Chang shoes and Clothing Co., Ltd. chairman Huang Qihuan, Huang Qihuan Zhi Dahang New Material Co., Ltd., chairman of Huang Qihuan.

Won the 2015 China footwear industry brand annual "shoe making equipment leading enterprises": Liang Qiang machinery, Rui Zhou, tengyulong, julda, Dalong machinery, Zhongtai shoe material, big nationality Yue Ming laser, Yi Teri, Quan Yi, Yi Yi shoe making machinery.

Won the 2015 China footwear industry brand annual "shoemaking material leader company": Kai Yue, Hiroda power, Zhi Da Zhi Da Xing, bang bang, de Yu chemical, mytring, South shoe material, Zheng Yong industrial, mutual brand, Star Branch.

In the past two years, the rapid development of e-commerce, the traditional manufacturing industry docking with the new era of the Internet era, the electricity supplier has also injected new impetus to the shoe enterprises. Our 2015 "annual electricity supplier Pioneer Award" after intense competition, was eventually obtained by "Foshan Laixi Li Industrial Co., Ltd. and Wenzhou Yi Ke shoes and Accessories Co., Ltd.".

Zero distance interaction to explore new prospects for electricity supplier development

This brand event, from the association, enterprises and many other guests gathered together, witnessed this glorious moment.

Zero distance and big coffee industry to explore the major problems and development trend of the industry, deepen the experience marketing between enterprises and users, so that the exposure of enterprises can be improved again.

Let the product marketing mode diversify, let the high quality product enter the public view.

Huicong shoe net once again thanked all the guests for their participation. In the future, we will uphold the concept of quality service for enterprises and promote the development of shoemaking industry by action. There are more shoe making colleagues and success, and take the upsurge of "Internet +", which will create a new future for the development of shoes business enterprises, and create real Chinese made products.

At the same time, we hope that through the Fifth China footwear industry supply chain summit meeting and the brand grand ceremony awards ceremony, let all shoemaking industry colleagues achieve quality and brand benefit significantly, enhance independent innovation capability, enhance the level of intelligent manufacturing, achieve effective results in green manufacturing, optimize the structure of export products, enhance channel marketing capabilities, and steadily enhance the construction of characteristic regions, so as to inject new impetus to the rapid development of China's footwear industry.