With Another Gesture, Vip.Com Interpreted The Real Troubled Times.

The three quarter of this year's earnings report has become the turning point of vip.com's performance.

Data show that in the three quarter, vip.com's active users were 14 million 600 thousand, an increase of 200 thousand over the two quarter, an order of 44 million 800 thousand, a reduction of 100 thousand compared with the two quarter, a total revenue of 1 billion 363 million US dollars in the three quarter, a decline of 91 million dollars over the two quarter, and net profit of vip.com's quarterly net profit of US dollars, a decline of about $10 over the previous quarter.

In addition to the slight increase of active users, the other three data declined to varying degrees.

In addition, China economic net reporter also found that the growth rate of vip.com's active users in the three quarter was 1.40%, the lowest in 15 quarterly reports.

In addition to the lack of growth, vip.com's excellent flash buying mode has also become a "slot point" in some accounts.

Because

The reason for the product structure, like jumei.com, is that its actual users are mostly women.

Vip.com's 20 minute clearance of shopping cart makes many female users very entangled.

Wang Sufei, a college student, told reporters that "buying things online usually takes a long time.

It's hard to pick and finish, and the time is almost the same.

I don't like the oppressive shopping experience.

A vip.com user also said that the sale mode may not be the case.

"We bought special products on vip.com before.

After the arrival of goods, we found that the original price of goods was basically the same as that of other electronic business platforms, but vip.com only raised the price and made a discount.

After finding the problem, the user finally returned the goods.

"Going to stock, generally based on payment paction."

For example, the inventory of a product is 5, and 6 people have a list.

If the first 6 do not make a deal, the product will show no inventory, so that it can not achieve the purpose of real inventory, so vip.com chose this kind of time limit trading method.

An analyst who has been engaged in the electricity industry for a long time tells China economic net reporter that this kind of paction improves the online shopping speed of consumers to a certain extent.

He also said that it also decided that vip.com had to face a relatively high return rate.

In addition to the above points, there are also some users who question vip.com's selling behavior.

"Although vip.com claims to sell everything in stock, sometimes the gap between the goods they buy and the quality products is too large, and it looks really like fake products."

One online shopper said.

Vip.com has also been repeatedly exposed by the media for sale.

In April of this year,

Miss Qi responded that it had no import approval certificate or certificate of inspection in the mask package purchased by the only product, nor did it find the hygienic approval number of imported cosmetics.

Subsequently, vip.com responded that the product being checked was off the shelf.

At the end of April, vip.com also staged a rip off battle with jumei.com, accusing each other of selling.

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In September, a vip.com user complained that vip.com's CK belt was suspected to be a fake. It had been used for 1 months before it was opened.

After many times of communication with customer service, the other side only acknowledged that there was a problem in the warehouse storage, and that it was not well done.

In mid November, there were media reports that vip.com consumers exposed a piece of Chinese newspaper fragments imported from Korea.

Not long ago, there were media reports that vip.com was suspected of selling counterfeit luxury goods, which was interpreted by most people as the end of vip.com's genuine myth.

It also puts vip.com in troubled times again in the spotlight.

But then vip.com responded strongly, saying the report was seriously untrue and has initiated a procedure for investigating legal liability.

The industry analysts said, "compared to the short selling of capital markets, the news of selling fake electricity providers can stir up the nerves of online shoppers.

If this fake incident is not handled properly, vip.com will be in deeper danger. "

As of the end of the two quarter of this year, the apparel industry finished product funds were 90 billion 450 million yuan, up 4.5% from the same period last year, down 2 percentage points from the previous quarter, and maintained a downward trend for the 3 consecutive quarter.

The whole industry's inventory growth rate has been declining, and the days of vip.com can be imagined.