Fossil Group Competitors Are Making Every Effort To Enter The Wearable Market.

In October this year, Fossil group launched its first wearable device called Q.

New wearable devices include tracking wristbands and watches with built-in electronic notices.

The series is a touch-screen watch that runs on the Android system at a price of $275.

Over the past year, Fossil executives have talked about their desire for the wearable technology market many times, and think that technology is a new fashion trend.

Dennis Secor, chief financial officer, said in August: "we are excited about wearable technology and its future development, and this excitement is more than we did at the beginning of this year."

In fact, Fossil group competitors are making every effort to advance.

And hope that wearable technology can slowly enter the mainstream market, rather than a fashion gadget.

For example, Swiss watchmaker TAG Heuer tiger tiger also launched its first luxury smart watch this year at a price of $1500.

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Manufacturer Fossil group has announced $260 million acquisition of Misfit, a wearable device manufacturer, to support its technology to promote the development of smart watches.

Wearable device maker Misfit has created a series of

For example, fitness and sleep tracking wristbands and wearable smart buttons that can track activities.

Fossil group takes the battery life technology of Misfit as the most attractive part.

Fossil group said it expects to conclude the paction by the end of this year, as the group will provide funds to retain cash and bank debt.

"For Misfit, we believe that the group is preparing to make full use of today's fashion in a differentiated way, which helps consumers improve their lives," Fossil Group CEO Kosta Kartsotis told analysts at a conference call.

In short, we combine fashion and technology and set up our distribution platform with a strong brand distribution.

Greg McKelvey, chief strategist of Fossil group, said: "we believe that consumers are concerned not only with wearable products, but also with fashion design.

In fact, there is only one factor and not another is not enough.

With the acquisition, Fossil will win the hearts of consumers in the Internet equipment market.

Fossil group will use Misfit technology to develop its 16 brands, including its brand name Fossil and Skagen brand.

Fossil, headquartered in Texas, also makes watches for many designer brands, including Michael Kors, Tory Burch and Kate Spade.

Such fashion brands are paying close attention to consumer demand for wearable devices.

For example, Michael Kors will launch wearable fashion accessories series in 2016.