Big Brands Are Entering The Chinese Market To Look After This Fat Meat.

December is coming, and 2015 is coming to an end. This year, a lot of events have happened, such as the expansion of capital market, the reduction of luxury goods and the collapse of reunification.

However, there are also many good news in the clothing circle. For example, the sports market in the lows has come back, the "sex cool" brand is becoming more and more popular. In the Chinese market, Showroom has become a grand sight that never happened before. At the same time, many new brands have seen this huge market and have entered China.

TOM TAILOR fully landed in China market

Recently, Fosun Group announced that TOM TAILOR's first flagship store in China was officially opened.

This indicates that the TOM TAILOR group, a fast fashion lifestyle brand from Germany, has officially launched its business in China.

This is the specific strategic move of Fosun Group to pfer its strategic focus from Europe to China after its acquisition of the German brand in 2014.

TOM TAILOR will expand its online and offline businesses in the future.

TOM TAILOR flagship store is located on the two floor of Hongqiao Tiandi shopping center, with a total area of 540 square meters.

At present, it has reached a strategic cooperation agreement with the Department Store Group Baisheng department store. It is expected to open several entity stores by the end of this year.

In 2016, it will jointly develop with Parkson, Ginza, Yintai and more than 20 provincial distributors, and set up offline stores in Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou and Nanjing.

At the same time, TOM TAILOR will visit the famous online platform in China, cooperate with Jingdong, Tmall, Amazon and other China's most important e-commerce enterprises, and sell products to large consumer groups.

By the end of September 2015, TOM TAILOR brand opened 437 self operated brand stores, 197 franchised stores and 2903 general merchandise stores in 35 countries and regions.

In the future, the focus of the brand will be pferred from Europe to China.

JonathanCukierman is a young brand with only two seasons. The company owner Jonathan Cytron is the general manager of Johntex leather family company. He launched his own brand in the spring and summer of 2015. The brand purpose is: a leather and fur clothing series full of feminine style.

The company's business strategy is to vigorously develop overseas markets outside Europe, with the US and China as its main objective. It participated in the Chic exhibition in Shanghai in October.

JonathanCukierman launches more than 50 products every quarter, including Bottomwear, coats, coats, T- shirts, shorts and trousers.

It focuses on materials such as lambs and washable elastic leather.

Raw materials come from Italy and France, and the manufacturing process is in Turkey.

In November 26th, the St. John Sheng Qiang new store of the United States was opened in mealong Town Square in Shanghai. This is the first new concept store in China.

St. John Sheng Sheng, the first new concept boutique in China, is inspired by the ladies' luxurious cloakroom, focusing on customers and creating an environment of honor and comfort.

The center of the shop is surrounded by a roomy living room, with a round - round hanging bar and a styling column, and the central crystal chandelier and the comfortable and luxurious arc sofa make the customers feel a sense of dignity.

The shop environment is bright and soft, and the selection of lighting equipment is as light as possible and restrained to avoid exaggeration.

Delicate combination of props: Seventy percent off mirrors with a full range of care for fitting details, more hanging alcove niches, convenient for customers to choose and match.

In August, on the 2015 Korean brand and Korean wave commodity fair, the "kami&hami" of the Korean women's clothing brand of Korea's Cocoa company was officially signed with Qingdao gold Nicole Trading Co., Ltd., and Qingdao gold Nicole Trading Co., Ltd. took the "general sales agent right of China regional sales". Thus, kami&hami officially entered the Chinese market.

Kami&hami brand is an oriental young woman who is originally designed by American and Korean designers, fashionable, personalities and 20--30 years old.

Just as the brand name can be expressed in "Mei Mei and Mei", the appearance, image, atmosphere, or free and easy, or self-cultivation of kami&hami clothing can perfectly reflect the charming beauty and gentleness of young women, and a little shyness, which is also easy for consumers to wear.

At present, the brand is endorsed by Korean pop star Zheng Zhuyan.