Building C2M New Mode Metersbonwe Seeks Breakthrough

Nowadays, clothing is no longer just a simple assembly line operation, personalized labels become particularly important, people's demand for personalization is getting higher and higher. In recent years, the consumption concept of Chinese clothing industry is constantly changing with the younger consumers.

Consumers no longer blindly follow the brand. Choosing a dress that truly reflects their attitude towards life may be a new concept of future consumption.

After several years of exploration,

We have gradually stepped out of a personalized road belonging to the traditional manufacturing industry.

C2M (Customer-to-Manufac-tory, a new business model of the Internet industry from customer to factory).

The main experience of this model is that the Internet is used.

The whole process: at the sales side, using the big data accumulated by the Internet, jumping out of the traditional business logic, through the direct selling platform of the electricity supplier, driven by the consumer's consumption to drive the manufacture of the factory, directly meet the personalized needs of customers, complete the paction, and do not need intermediaries and channels.

More accurate judgement of future trends; in the production end, the use of the Internet to improve the efficiency of the workshop, and gradually achieve personalized clothing customization.

It is reported that Metersbonwe has begun to accept personalized orders from consumers in Hangzhou, Chongqing and other regions, and put it into a pilot factory in Shanghai.

Metersbonwe's "daily order" is probably stable at 350, but the customer is very sticky.

It is a common idea that custom clothes are expensive, and our customization is more expensive than 30-50%, which is acceptable to customers. "

Metersbonwe chairman Zhou Chengjian said.

This experiment shows that the manufacturing industry can also use the industrial means to make personalized products, and use data driven to build intelligent factories.

Compared with the current Internet marketing and Internet sales, C2M is the core business mode of the Internet to activate manufacturing and production. It is also the ultimate form of terminal sales. It is a thoroughfare for meeting the needs of individual customization of consumers, and is the solution to manufacturing enterprises' on-demand production and efficient management.

As the leader of the traditional manufacturing industry, the United States actively promotes the pformation layout under the full accumulation of technological advantages, product advantages and customer resources.

Since 2012, the United States will be Internet based.

As an important long-term strategy of the company, development has been exploring and practicing in the traditional retail channel experience upgrading, commodity circulation, manufacturing resource integration, strengthening the cooperation of the external Internet platform, the pformation of the State purchasing platform, the innovation and development of the mobile Internet, the big data and membership services, and has accumulated rich experience in pformation and upgrading, laying a solid foundation for the future comprehensive Internet pformation and development.

In the future, the company will gradually clarify the strategy of quality pursuit and value pursuit, and increase investment in innovation and quality, and sacrifice short-term interests to consolidate the foundation for medium and long term rapid development.

Through the Internet + ability, do the best quality and value management, win the future quality and value competition.