Analysis Of Market Situation And Development Trend Of Haining Leather City In Ji'nan

Sponsored by the Zhejiang Market Association, the twenty-first president meeting of Zhejiang garment Market Association was held in Ji'nan. The more than 10 market leaders from Zhejiang talked about the current situation and development trend of the clothing professional market, and showed the winning tricks of every household.

Do not make two landlords to rely on value added services to keep people.

Act as

Shandong has a large number of garment markets.

From the point of leather city alone, the leather leather city of Ji'nan Province opened in October this year, and the area of Shandong's endothelial leather city is millions of Haining.

The Zhejiang clothing market leaders analyze the problems and explore the methods, which has a strong reference for the clothing market in the province.

"The original clothing market is mostly made of two landlords, storefront or rented out, or sold out."

Analysis of the relevant person in charge of commodity stores in China, along with the change of the economic environment, nowadays, whether the shopping mall or the storefront store is going down, the rents are decreasing, and just like the past, they are simply making two landlords, collecting rents and management and management.

"Now is to break the old train of thought, through various services to make profits, such as financial services, logistics services."

Tongxiang Pu Yuan sweater market leaders also believe that we can no longer rely on pure property management to set up the market, but should seek common business development with the operators.

The reporter noted that he arrived today.

Most of the market players in the clothing market are old markets with long operating years, and the common problem they face is the upgrading and upgrading of the market.

Take Wenzhou shopping center as an example, after its opening in 1998, it made its first promotion in 2006, and it will be rebuilt in 2017.

This is also part of the market in Ji'nan. In recent years, the pformation and upgrading of the old market has become a new normal.

High value-added has also become the direction of most market pformation.

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Generally speaking, the volume of running is the main and the added value is very low, but this year, the market households have begun to do things with high added value.

Tongxiang sweater central shopping center responsible person analysis, such as summer T-shirts and shirts, most of the former households are going to Guangdong to buy goods, and now these industrial chains are becoming more and more mature, their own production to sell themselves, the profit rate is naturally higher.

Embrace the Internet business destination is the entity

At the conference site, the Internet is a relatively frequent word.

"From the recent years, the electricity supplier is doing the wholesale market, and the large complex is in the professional market."

Chairman of the China Leather City of Haining, Ren has said that for the clothing market, do not worry, we must recognize the situation, the end point of the electricity supplier is the physical store, and no entity store business will be eliminated sooner or later.

Dangdang open entity bookstore, Ali investment Yintai and so on are clear proof.

"Any electricity supplier can not replace the entity enterprise, the family shopping shopping joy electricity supplier can not, touch high-end commodity experience electricity supplier can not give."

In view of the law, people's views on the electricity supplier will be changed. First, some electricity providers use people's opinion that the online products are cheap and the price is high, selling more than the physical stores. Consumers will wake up. Two, the tax on electricity providers will definitely be further standardized.

"The Internet is not equal to electronic commerce. The Internet is just a tool. What we need to do is to make the Internet serve the entity. We are going to do entity + Internet."

Indeed, Haining leather city has taken a step forward in embracing the Internet.

In the leather city of Haining, there are statistics on how many people a day has come from, where people come from, and which stores they enter.

"What we need to do next year is to pform the scene and service environment, and provide more places for recreation and entertainment."

The introduction of some laws, such as brand catering, as long as enough attractive, not only can not rent or even give decoration subsidies, all in order to enhance the consumer's shopping experience.

The development of multi industry from heavy assets to light assets

It is undeniable that the competition in the clothing industry has entered the stage of white heat, and there are still a large number of free markets in the training period to "eat" the rents of the old market.

Business difficulty is also recognized by many industry bigwigs. Passenger flow is decreasing, rents are decreasing, and some operators' capacity is even decreasing.

In this regard, there is no doubt that the clothing market must be promoted, standardized and innovating in the process of continuous changes. The market should guide businesses to turn buyers into buyers and enhance their business capabilities.

Speaking of innovation, the practice of Haining leather city is quite useful.

In July of this year, Haining leather city's "cross sea" cross-border e-commerce platform was formally launched. In March this year, Haining leather city's P2P Internet financial platform "Pi Cheng finance" was formally launched. In the same year, the "original plation" designer integrated platform project jointly built by Haining leather city and designers also appeared, and plans to open 100 chain stores in 3 years.

"Our second main business is rehabilitation medicine. Next, we plan to start 20 rehabilitation hospitals in 5 years. Now Haining is open, and then it is going to the whole country."

Ren has an introduction.

The main industry of leather city in Haining is also changing.

According to the plan, in the next 5 years, Haining leather city will change from the former heavy asset mode to the light asset mode. The new Haining Xinjiang leather city which is just opened this year is a brand new mode.

Ren has said that "Ji'nan Haining leather city has only been in operation for several months, but it has been adjusting to make products more fashionable and shopping environment more comfortable. Next, we will add something to eat and drink, and what consumers like, so we will change it."

For the clothing industry, the law is optimistic.

"In recent days, the State Council issued the guiding opinions on actively giving play to the leading role of new consumption and accelerating the nurturing of new impetus to new supply, which has provided many benefits for the garment industry."

In his view, the industry pformation has ushered in a policy window period, and the "guidance" put forward new consumption, of which fashion consumption is directly related to the clothing industry. The garment industry will have more "big fashion" and "big consumption" in the process of pformation and upgrading.

The quality consumption and service consumption aside from its specific content, it has a guiding role in essence, suggesting that clothing enterprises can provide higher quality and personalized products at the manufacturing end and provide higher level services and experience at the sales side.

The content of "new consumption" provides a general direction for the pformation and upgrading of the garment industry.