Does Traditional Department Store Last Winter? Wu Shang Square Insists On Buying System.

This year, Wu Guang cosmetics and women's wear sales will win the first place in the national department store without suspense. Sports, leisure, tide brands and underwear brands rank first in the national department store.

Overall sales are expected to increase steadily this year.

"In the context of economic growth and slowing consumption growth, coupled with the impact of the electricity supplier, the traditional department store industry has come to a new round of" shuffling period ".

Wu Shang square responsible person said that the department store industry is a fine living, only to "meticulous" to the extreme, in order to deal with market competition and release stronger vitality.

From April this year, the professional sports tide brand "Andrea" can be snooping into one or two.

The young brand, which has been on fire in the North American fitness circle, has become the second largest sports brand in the United States because of its professionalism and functionality.

"Speed and passion 7" the hero in the "Andrea" appearance when the whole scene.

"When the movie is released, we will begin to introduce the brand immediately, and it will definitely be a fire."

Sure enough, "T-shirt" such as "captain of the United States", "Iron Man", "Superman" and other "T-shirt" will be sold out of stock.

From 2009, there are only 10 tide cards, and now more than 100 tide cards are stationed.

The six floor of the main sports, outdoor and tidal products has become one of the most favorite floors in Wuhan after 80, 90 and after 00. In recent years, it often surpassed women's clothing in Wuhan Guangzhou's annual sales volume of second (second only to the first floor cosmetics), and successfully continued for the young consumer power.

The national sales director of Estee Lauder, the world's top cosmetics brand, flies to Wuhan every month to see the chief executive of Wuhan Guangzhou.

"Estee Lauder's goal this year is to exceed Lancome."

Wu Guang cosmetics responsible person told reporters that the Estee Lauder side every month, in addition to the sales situation of the patrol counters, it is more important to discuss the sales task of the next month with the general manager of Wuhan Guangzhou, and adjust the sales method according to the completion situation.

Although Estee Lauder is widely distributed in Wuhan, the most important thing is Wu Guang. Every Asian first product is first distributed in Wuhan and Guangzhou.

As soon as Christmas is approaching, Estee Lauder will issue limited products in Wuhan and ensure that Wuhan has its own unique products.

Not only Estee Lauder, Dior, Lancome,

And other first-line brands will be the first Asian product in Wuhan Guangzhou.

A number of brands said that the first floor of Wuhan Guangzhou as the 66 largest gathering place for cosmetics and cosmetics inside and outside the country, the annual sales ranking first in the national department store. It is China's best shop and deserves the best resources.

This is also true of women's clothing that is the same as cosmetics.

In addition to setting up sales targets with the branding partners, Wu Guang has also implemented a "separate distribution system": not only the products of the Internet and outlets, but also the styles of other department stores in the same city.

"Wu Guang's positioning is a high-end consumer group."

Wu Guang responsible person told reporters that compared with the price, this group of people more valued the quality and uniqueness of clothes.

And the economic situation, brand business pressure is also great, almost all brands in the control of production, for department stores, the quality of goods is particularly important.

"We have an agreement with the branding, asking for the best goods to stay in Wu Guang.

In addition, the products produced by the brand manufacturers specializing in online shops and outlets are absolutely not allowed to enter Wu Guang, because even with the same design, the fabrics are very different.

Bring quality customers, quality customers retain high-quality brand business.

From 2009, the first major brand adjustment of Wuhan Guangzhou was carried out. After 6 years of precipitation, consumers, Wu Guang and brand dealers have formed a virtuous circle.

The director of Wuhan Guangzhou told reporters that the development of e-commerce and brand discount stores is bound to divert the popularity of traditional department stores, especially the sale area.

In the past, Wu Guang was selling a single item, but with the loss of the price advantage, the appeal of the single product has dropped, and the brand owner intends to control the supply of goods to reduce the share of the group purchase, so the pformation of the sale area is imperative.

How to deal with it? No more single brand sale. Instead, we should rely on big brands and large groups to sell and sell people.

This year's "38" women's day, Wu Guang gathered 25 brands of the seven underwear groups to make a sale.

"Selling for 12 days sold 12 million 630 thousand yuan, almost all came from retail, group buying accounted for only 600 thousand yuan."

The success of the exhibition also contributed to the growth of the number of visitors to the library during the exhibition period.

"The fast pace of market response is the way for traditional department stores to survive."

Wu Guang responsible person said that today, the rise of shopping centers, the impact of fierce electricity providers, the traditional department store at the end of retail follow the trend, sooner than consumers to perceive the trend and consumption changes, to store the store from the perspective of consumers, not just follow the "survival of the fittest".