James'S Signature Nike Shoes Are So Popular.

Recently,

Announced a lifelong contract with NBA superstar James.

Although Nike did not disclose the exact amount of the paction, ESPN reported that it was the largest single contract with Nike athletes in history.

Since the signing of James in 2003, Nike has launched 13 James series signatures.

In 2015, the annual sales volume of the series is expected to exceed $400 million.

 

In China, the influence of NBA stars related sports shoes can not be ignored. The reporter interviewed several sports fans in Hangzhou City, trying to show the economy of these crazy fans.

Senior collector Jay shoes sales have a lot to do with star style.

Jay began to collect basketball related products in 2006 when he was studying in the United States. Now there are more than 300 pieces.

Nearly two hundred pairs of sneakers.

He told reporters that the collection of shoes collectors is generally divided into two categories: the actual combat group and the shoe loving group.

The choice of buying shoes depends on the marketing orientation of Brand Company. If it is a limited amount and not a note, it will guide consumers to collect. If it is a real battle, it is to let consumers wear the ball.

In the series of major sports shoes, the Jordan series is dominant, covering all levels of consumers in terms of history, market acceptance and marketing.

The Kobe series and James series of Nike, as the main products of their basketball category, are basically the two main lines of the same period, representing the most high-end basketball signatures of the Nike brand after 2000.

In addition, there are UA's Kuri series. Before the Kuri series, the volume of shipments was small and the styles were slightly less. In the Chinese market, it is more like UA's overall situation. Consumers are still consuming UA as a new brand of curiosity.

In the Chinese market, the sales of basketball shoes are related to the style of the players. For example, most of the hot shoes are players who play smart and have outstanding personality.

Besides Jordan, Kobe, McGrady, Iverson, Carter and Durant are more typical.

History has proved that signing the label of a superstar must be a beautiful style, and the meaning of UA is very clear.

Jay also took the James series as an example. James's style was not so popular in the early days of the Chinese market, but Nike's marketing simply focused on his sneakers as the flagship product. Later, James also made convincing results to match the shoes.

On the contrary, Adidas sat on top of the superstars such as McGrady, Duncan and Garnett, but instead of the players' personal signature shoes instead of the team shoes, it created the market tragedy of ADI, and gradually withdrew from Nike's direct competition in the field of basketball shoes.

 

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Zhao Tienan, a basketball fan, spends more than twenty thousand yuan a year on shoes.

Zhao Tienan started buying shoes from junior high school, and now has 40-50 pairs of basketball shoes.

He also clearly remembered that when he spent six months in junior high school, he spent 699 yuan to buy the first pair of Nike shoes in his life. After that, Zhao Tienan began his career in collecting shoes.

Entering the University and starting work, Zhao Tienan's investment in sports shoes is getting bigger and bigger. "When we are working, it is a quarter and a pair. Now the budget is basically more than 20 thousand for shoes in one year, and on average 6-8 pairs a year."

"Because I always like basketball and I like playing basketball, I also pay much attention to sneakers.

I usually have no other hobbies. Almost all my spare time activities are around basketball and sports shoes, and friends circle is also discussing these things. "

So sneakers for Zhao Tienan is a very important part of life.

"The series of Kobe and Jordan are the most expensive ones, and the other shoes are not very high in actual combat, such as Ross and harden's shoes, and I will buy them when I play basketball."

The long experience of buying shoes has accumulated a lot of experience in buying limited amount of money.

"This morning, a group of our friends are still talking about two dozen of them to buy Jordan's latest Air Jordan 11 Retro" 72-10 ".

Such sharp goods, Zhao Tienan has already got a pre purchase ticket early, "online order, to Yintai store line, through the familiar channel sea, this set of us are familiar."

Whether in the home or in the office, Zhao Tienan's shoe trophies have been full, but his love for the shoes has not diminished. "I think my passion for basketball and shoes should last at least 40 or 50 years old."

"After 90" fashion girl Wang Tingting doesn't play basketball but also wants to buy sports shoes.

Wang Tingting played basketball from an early age, but the pursuit of shoes, especially the feelings of Jordan shoes, began only 4 years ago.

Soon after graduation, Wang Tingting's shoes collected are not as good as those of veteran players, but only ten pairs. But for her, "the charm of shoes is really irresistible."

She would queue up all night to buy shoes and draw lots, but never wait.

So I would rather add a little money, and Wang Tingting would buy his favorite sneakers from a physical store or online.

In Wang Tingting's opinion, girls buy shoes with the same mentality as buying bags and buying clothes, but her preference is sneakers. "We have a group. There are many friends in the group who buy sneakers, including young girls."

But these girls buy basketball shoes, most of them are not used to play ball games, but "pressing the road" to catch up with fashion trends.

In response, Wang Tingting regrets, "a year ago, people would still find it strange to buy shoes, except for limited edition collections, of course, for playing ball games.

But now, when I leave home, I can see people everywhere wearing men's shoes and shoes.

Sneakers are popular at the moment. Whether you play ball or not, you can wear it anyway. This is a fashion trend. "

Wang Tingting, who has already started many sports shoes, now gradually slows down the steps of buying shoes. "I think it is enough to wear. I will buy it if I see anything I like, but I will not play it."