It Is Important To Jump Out Of The Single Garment Industry.

Cross the Internet and cross border cooperation.

With the beauty, weight loss, fitness, social and other elements, smart wear may become the next trend.

Let clothes not only serve for beauty and warmth, maybe Stephen Chow's "shoes that can be used as hairdryer" will become your standard.

360 degrees, together with Baidu's smart children's shoes, is a major player in sports monitoring and positioning security, and has a good market performance.

From less to more, from narrow to wider, from shorter to longer, and increasing coverage, we find more business opportunities.

The capital that is hard to get through a single piece of clothing is invested in the fields of finance, real estate and resources that yield more and have more stable assets.

In the face of the predicament of the clothing industry itself, it is indeed a safe choice to change the cage for birds and develop many industries.

Turn around and meet a new future.

Celebrity endorsement has always been the necessary choice for clothing enterprises to promote marketing and brand promotion.

Jay Chou, Li Yifeng, Daphne, SHE, Liu Shishi, Gianna Jun, Nicholas Tse and Han Geng of XTEP are all about the two lines of entertainment and sports.

In changing, how to seize 80, 90 or even 00, we need to have a new star card game, embodied in two aspects.

First, the choice of stars, more and more prominent small meat, young, personalized, entertainment; the two is product cooperation, the previous cooperation in the field of "brand level endorsement", now have invited stars as "creative director", "art director", in the "product development" work.

At least there is a gimmick.

Celebrity cards burn money.

AOKANG spent 11 million yuan to invite Kim Su Hyon.

Huang Xiaoming must sign Tonlion.

What is the effect of huge investment? How can it be pferred to the market and consumers under the weak clothing retailing environment? XTEP has invested in over 7 of the Hunan satellite TV popular program "up to the sky" for the past 7 years, but in 2015 it gave up its naming.

It is easy to see that clothing companies are not what you originally know, and are no longer simply clothing enterprises.

Li Ning Co's outstanding China Sports holding company is engaged in the sports industry, involving the business management, sports operation management and innovative sports derivatives business of top sports talents and teams, and even sports community construction and development, building materials production.

The Chinese fir is spans the trade logistics, the commercial real estate, the financial service, the energy mineral resources, has already formed the industry to be the foundation, the finance is the wing, the industry and Finance Union stable development pattern.

Seven wolves company is going to pform from "pure industry" into "industry + investment" mode of operation. It has become a platform company integrating fashion and retail. It has built up a fashion consumption ecosystem including supply chain, brand, channel, online channel, offline channel, new business mode, communication and capital.

Even Semir has developed joint venture with Huarun to develop the Mixc commercial complex in Wenzhou.