H&M'S Performance Was 1 Weaker Than Its Competitor Zara.

The second largest in the world

Sales of Hennes & Mauritz AB (HMb.ST) 11 were extremely weak in the month of 4%, and the company blamed it on mild weather in most of the countries in North America and major European markets.

The data is far below the 9% expected by analysts.

In the past two months, the company's sales growth was 11% and 12% respectively, and the downturn in the last month of the fiscal year is bound to affect annual performance. The company will issue its annual report by the end of next month.

As of the three quarter of fiscal 2015 ended November 30, 2015, the H&M group did not include

The total sales of 48 billion 692 million Swedish Swedish kronor, or about 3 billion 800 million euros, were lower than the 49 billion 600 million Swedish Swedish kronor, which was 42 billion 644 million Swedish kronor in the same period last year. If the value-added tax increased from 9% to 56 billion 477 million Swedish kronor, it was 49 billion 656 million kronor in the same period last year.

As of November 30th

AB operates a total of 3924 stores worldwide, a year-on-year increase of 413, with a net increase of 74 in November.

In fiscal year 2015, the annual sales growth rate of H&M group, including value-added tax, was fixed at a fixed rate of 11%, which was slower than that of 14% last year. It is also lower than the previous nine months released by the rival Zara parent company Industria de Dise o Textil (Inditex) SA (ITX.MC) Indy textile group. The first nine months of Inditex Inditex increased 15% compared to the sales growth rate. The first month of the fourth quarter (November 1st 3 months) increased by 15% as well as that of the group.

Including the increase to tax, the sales of H&M group increased by 19% to 209 billion 921 million kronor, 176 billion 620 million kronor in the same period last year. The actual sales increase was 19% to 180 billion 859 million Swedish Krona without VAT, compared with 151 billion 419 million kronor in the same period last year.

(Note: this part of the data is not audited and has discrepancies with the actual annual report).