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    Zheng Yonggang, Chairman Of The Board Of Directors Of Shanshan Holding Co., Ltd.

    2016/1/5 21:11:00 33

    Shan ShanZheng YonggangBrand Strategy

    Innovation is the way of life that entrepreneurs choose.

    Entrepreneurs must be innovative throughout their lives, and your whole process is innovative, just saying that you like new problems, whether they are old or new.

    For example, China's economic development is an innovative process. In the early stage of reform and opening up, it is the processing industry, manufacturing industry, real estate, and now it is capital era. At this time, entrepreneurs can not adapt to such an era? If you do not adapt to this era, then you will be eliminated.

    In 1997,

    Garment industry

    I am still the eldest of China. At that time, I thought it would not be possible. If such a low threshold industry is opened, you may be. Your mode can not be innovating. You can't make it into UNIQLO in Japan, nor can you make the world's top luxury.

    At this point, you have to think about what to do.

    So I'm going to make lithium battery materials.

    Our production capacity in 2014 was 15 thousand tons, making 10% of the world's total.

    And 200 thousand tons of production capacity has been put into operation, and the world is only 150 thousand tons.

    But this is a geometric development industry. If you do not grasp it, or at the rate of 20% of the annual plan, it will not work at 15%.

    At the time of innovation, the mode should be innovating.

    Professor Freeman, Professor of economics and economics, School of economics and management, Tsinghua University, director of the China and world economic research center of Tsinghua University:

    The main adjustment of China's economy in 2016 will come from the decline of economic growth, and the first half of 2016 will be the most difficult period for China's economy.

    However, in the second half of 2016, China's economy may usher in a U shaped rally.

    There are three reasons: first, the "two child" policy is gradually showing the role of further stimulating consumption.

    I made a rough calculation. The first group of families enjoying the second child policy should be slightly older and close to the second half of the growth period. The intensity of the family's consumption of the second child should be higher than that of the average two child.

    The more reliable estimate is that more than 2 million ~250 babies are born.

    Consumption coefficient

    All kinds of calculations can pull up 0.2% of GDP.

    But I am afraid this will not start until the second half of 2016.

    Second, real estate

    Destocking

    The ability of the three or four tier cities, in particular, should begin to stop, that is, the pace of real estate investment and development is beginning to stop.

    At present, the investment and development speed is very low, only about 2%, and so far, basically go down month by month.

    By the middle of 2016, the property investment and development rate began to move upward.

    And since May 2015, real estate sales and prices have started to go up.

    Third, fixed asset basic investment projects have slowed down in recent year, and a large number of investment projects have been backlog in various ministries and commissions, but they have not been implemented for various reasons.

    So we should begin to recover in the first half of 2016.

    This is also the focus of the country's current efforts to implement projects that have been planned and funded.

    These three events led to a rebound in our economy in the second half of 2016.

    But this trend is still difficult to turn into a long-term trend. Maybe we still need to prepare for one or two years of hard preparation. The economy is still falling down because the whole structure is undergoing profound adjustment.

    If you fail to innovate, will you be eliminated and the core is innovation.

    Innovation is all-around, sometimes product innovation, sometimes technological innovation.

    Now is the mode innovation.

    The models are not innovative, what else can they do? They also do traditional industries, and do steel and cement.

    You can never do anything that you can't do again.

    The things that should be done, such as the capital market began to innovative technology enterprises, the third board or the strategic emerging board, everyone started to do it, you will do this innovation and do this industry.


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