Fashion: Coupling Between Trade And Innovation Is A Crucial Factor.

It seems that every designer will inevitably encounter such a barrier of creation and fatigue, even though most of the media think that their departure is due to personal reasons or disagreements with the company.

The contradiction between business machines and creative talents is constantly emerging. Can fashion industry continue to develop healthfully? This is indeed a big question mark.

Alber Elbaz completed his own Lanvin curtain call. A week later, he interviewed the media and photographed the tape recorder. He said helplessly, "we don't listen. We record."

He then lamented the current pace of fashion and people's dependence on digital technology.

Last November 4th, Alber Elbaz even said, "will we become an entertainment industry?"

Therefore, the fashion week in New York will challenge a fashion system with the all-weather and uninterrupted display of "buy and wear" labels.

Thakoon is reorganizing its business. It was acquired by fashion tycoon Cao Qifeng family in December last year. Rebecca Minkoff will display its 2016 spring and summer series in February, which usually displays autumn and winter series, so that her customers can buy it immediately.

Burbeery and Moschino also made changes in order to enable customers to buy the clothes displayed at T immediately.

Jean Monnier, head of MonnierFreres, a luxury retailer, said Moschino75%'s products and main accessories will be available for sale immediately after the launch.

Diane von Furstenberg, chairman of the American Fashion Designers Association, has expressed her views on the prevailing seasonal design arrangement: "something is wrong.

Everything needs to be restarted. "

Rebecca Minkoff is the latest designer who doubts the value of fashion show. She believes that the fashion show will not be available until 4 to 6 months later, when consumers are already losing interest in the style because they have already seen too many stars and social media, and they will not buy them again.

But in the face of such a huge change, can the speed of clothing supply really make them better or more desirable? Is the fashion industry so obsessed with speed at the moment a part of the problem rather than a solution? Louis Weedon mentioned at the same time that Inditex, such as H&M and Zara, Pull&Bear, MassimoDutti, Bershka and a series of high street brand retailers, is also a relatively new topic.

Indeed, the former will face challenges from the latter.

Some retailers now cut their series to increase sales and avoid more products being copied by high street brands.

Bruno Pavlovsky, chairman of fashion department at Chanel, said: "for us, this is the six series in a year.

Every two months is a new series for us. "

Referring to their customers, Dior's CEO SidneyToledano adds, "they've been looking forward to something new."

But paradoxically, Louis Weedon's CEO

When interviewed by the media on the cliff of Palm Springs in the May LV 2016 series, he revealed a completely different view: unless you are a fashion designer, updating the fashion brand in three months or six months is very tiring and difficult for the company to follow.

Without doubt, it is certain that the whole industry is baffled, including designers and their fashion reporters.

When the brand advocates luxury, divestiture itself from fashion, it tries to create eternity, but also capricious, to satisfy all consumers' needs for new things.

But fashion is first and foremost a business, and the coupling of trade and innovation is a crucial factor.

At present, this balance is broken, which is the fundamental problem of today's fashion industry.

Designers are no longer regarded as human beings, but rather a machine that produces clothes, ideas and quotations; and this machine must be easy to open and close.

Raf Simons will leave Dior one of her own.

It is described as a ruthless step, but others think it is a lack of overall control.

His terms of reference are confined to women's clothing without worrying about store design, advertising, and the huge beauty business.

Alber Elbaz is reported to have clashed with Wang Xiaolan, the boss of Lanvin.

After his dismissal, he issued a sharp personal statement, expressing the hope that Lanvin will "discover its vision of the enterprise".

According to AlberElbaz friends, earlier, Alber Elbaz had been increasingly unhappy with management decisions.

I wonder if 2015 will become a disaster year in contemporary fashion history, or just a precursor to a series of events.

Although some mistakes have been made in high fashion today, there has been a lot of bubbles on the bright surface, but in the last ten years, they will be broken sooner or later.

Designers are no longer happy, retailers are restless, and they can't trust the clothes they buy. The international market turmoil, and the fluctuation of brand profits and losses are also worrying.

What are the remedies? I don't know.

But it is certain that we do not need to produce more clothes for the saturated market. Accelerating the pace of fashion renewal is not necessarily a solution, though it can be regarded as a new concept to combat "consumption fatigue".

However,

What about fatigue? Or those clothes that appear in shops, images, magazines, everything that comes out of fashion fatigue? Or all of us, including designers, customers, journalists, may be tired of being stuffed with so many things at a time. It may be like a handbag with rough workmanship and empty hands. Before this crumble industry collapses, we need a little breathing space.