Gap Group'S Performance Fell And Fell Again: The Prospect Is Worrying!

Gap is one of the largest clothing companies in the United States. It is a popular fashion brand once popular around the world.

With the rapid development of e-commerce,

The impact of the electricity supplier is more and more obvious, that is, Gap, one of the largest clothing companies in the United States, has not survived.

In order to turn the sale down, a large number of large clothing brands Gap (Gai Pu) have recently closed 175 stores in the United States.

After the closing of the store, the total number of Gap stores will be reduced to 500, and the number of outlets will also be reduced to 300.

Last winter, Art Peck officially became president of Gap.

Peck believes that the adjustment and revision of Gap is the top priority, and the key point is to enhance the performance of the women's clothing department.

Gap, the three largest brand of the Cape group, is in urgent trouble. After falling 11% in August, it continued to plunge 10% in September, and Stefan Larsson, who has led the brand growth and become the biggest brand in the past three years, has left.

The total sales of Cape group also recorded a decrease of 1% to US $1 billion 460 million, compared with us $1 billion 480 million in the same period last year, while 2% in the fixed exchange rate.

In the past two months, its brand has tried to rely on its extremely poor performance.

The strategy to enhance brand sales is invalid.

After another 17 months of decline, another group of brands, Banana, Republic, Gap, banana and Republic, made a rapid decline. The same store sold for two consecutive months with double-digit declines. After 11% in August, it continued to slump 10% in September, while the brand creative Marissa Webb also departs. Although the Old Navy Old Navy brand achieved 4% of the same store growth in September, it also showed signs of slowing down. More importantly, the past three years led the brand growth and became the hero of the group's largest brand Stefan Larsson has already left, and joined Ralph Lauren (3%). The sales of the same name brand Gap cover Pu fell by 3% in September.

The third quarter was a challenge for Gap group, and Gap global sales fell by 4%.

Profit fell 30% in the third quarter.

In the first three months of October 31st, net profit fell to 29.3% from the US $351 million in the same period last year to 248 million US dollars.

Net sales fell to 2.9% from 3 billion 970 million US dollars in the same period last year to 3 billion 860 million US dollars.

Gap group has constantly changed top management, including Old Navy global president Stefan Larsson has left the company and pferred to Ralph Lauren group as chief executive officer; Banana Republic creative director Marissa Webb has removed the position of creative director.