Adidas Expects Sales To Grow By Two Digits.

Adidas, a German sporting goods company, said its brand expects sales to grow by two digits this year on the basis of monetary neutrality, according to its expected sales and profit growth in 2015.

The first edition announced on Tuesday showed that last year, a year ago,

Net income from continuing operations increased by 12 percentage points to 72 million euros, or about 79 million 900 thousand US dollars.

At the same time, group sales increased by 10% to 16 billion 900 million euros, or about 18 billion 400 million US dollars, with two digit growth in Europe, Greater China, Latin America, and the Middle East and Africa and Asia.

Adidas CEO Herbert Hainer said: "we are in a good position now. In the fourth quarter, the markets in North America and Western Europe are accelerating, while in the Greater China region,

There is an increase in two figures.

This is a strong proof that our brand is strong. "

According to the news, Adidas plans to announce the complete result in March 3rd.

Adidas brand

With a growth of 12% on the basis of monetary neutrality, Reebok also ended up with 6% sales growth, the eleventh consecutive fourth quarter of its growth.

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In recent years, with the popularity of Luxury Retailing in China, some smart luxury brands have been unable to beat the silver abacus of the electricity supplier.

For example, Chanel, which has always been focused on physical stores, has begun to "cautiously" touch the net.

It is learnt that Chanel has not only closed any boutique in mainland China, but also has a comprehensive layout of the electricity supplier network to provide more sophisticated services for its high-end and well versed elite customers.

Bruno Pavlovsky, President of Chanel global boutique, revealed that Chanel has been keeping pace with the times and operating e-commerce. For Chanel, it is online service (e-service), more than e-commerce (e-commerce).

This is also one of Chanel's actions in keeping pace with the times. Back to 2012, when interviewed by the media, Pavlovsky once said, "if you want to wear Chanel's clothes, you have to experience them in the shop. You need tailors to make them fit according to your size. These are all part of us."

It can be seen that the store is not only a sales channel for Chanel's Luxury Retailing, but also a sense of ritual. Like its exquisite artworks, the consumer's experience in the store and the excellent service are all important products value of Chanel.

As for the change of online sales attitude, Pavlovsky explains, "doing business is actually a kind of pformation and evolution, which can better serve customers.

Some customers like to shop, but there are also some customers who need to be efficient and know exactly what they want, so we have to respond to these requests.

So what we need to do now is to provide the best online service, rather than be a popular online seller.

It seems that the starting point of Chanel's e-commerce strategy is still standing in the perspective of customer experience, but in the form of more advance with the times.

At present, the official website of Chanel's Sunglasses series electricity supplier has been officially launched in the United States. Customers can browse and order Chanel's full range glasses on the Internet or in the store through the tablet computer, but in the 23 Chanel entity stores in the United States, no one can provide glasses complete line.

This is a breakthrough in Chanel online sales, giving customers better quality online shopping experience with the best service.

According to Pavlovsky, it is possible to expand the spectacle line into Europe and Asia in the future, while other accessories will be launched in the future.