How To Develop Brand In The Fashion Industry?

The most typical event is that ZARA parent Inditex, founder Amancio Ortega, crossed Buffett as the second richest in the world, and the company's market value also surpassed Nike in August, reaching $109 billion.

In addition to Gap and American Apparel, other well-known fast fashion brands are still living well.

The series of cooperation between H&M and Balmain has been hot for a while. Velvet dress has been fry up to $1599 on the Internet, which is more than 2 times the official selling price, and the total sales volume in the 2014 fiscal year is about 23 billion 799 million dollars, up 17.67% over the same period last year.

And Balmain creative director Olivier Rousteing has recently entered the top ten of France's most influential candidates. His influence on social networking is far greater than other creative directors, with the number of fans reaching 1 million 900 thousand.

UNIQLO, under the control of Ryui Masa, is also quite good. Although sales in North America have greatly upset the group, it has the support of the Greater China region and the local market, and its total sales in fiscal year 2015 amounted to about $16 billion 817 million, up 21.6% over the same period last year.

Some other fast fashion brands are also good, such as KM.

The main attacking Nordic leisure, cheap and massive style, quickly accumulated numerous young fans in China in a short time.

Among the most valuable clothing brands in the world, the top ten are Zara, H&M, Ralph Lauren, Hugo Boss and Tommy Hilfiger. The seventh place Adidas and ninth Lululemon are the other two sportswear brands entering the top 10.

Adidas's strategic pformation has been quite effective. The latest three quarter earnings showed a 10% increase in group profits.

At the same time, the YEEZY series with rappers Kanye West has also gained unprecedented popularity. It can be said that Kan is the most influential entertainment star in fashion design.

Ralph Lauren resigned from office in September this year and took over from the fast fashion Stefan Larssson.

Larsson is a fashion brand.

In H&M 15, sales increased from 3 billion to $17 billion. After the battle in 2012, Old Navy led Old to become the only sales growth group in the group.

The existence of light luxury makes most people begin to consume luxury designs, and many white-collar workers buy the first one.

It's MK, which has become a bridge to luxury consumption.

Although the design of MK is often criticized as plagiarism, it is for this reason that the existence of MK gradually changes the consumption rules of this industry (Coach is better at this point).

The underwear brand is one of the secrets of Vitoria L Brand. No matter how many brands and groups oppose the absolute aesthetic standard of Wei, it is still the number one in the underwear market, occupying 40% of the market share of the whole body clothing, and earning 7 billion 200 million dollars in 2014.

As well as the annual exhibition of the "Wei Mei" is still the biggest event in the industry, attracting the top models and entertainment stars.

For the first time in October this year, he had a creative director, and he was also Lee Holman, vice president of Nike's former women's costume design. He also served as creative director in Burberry and Abercrombie&Fitch.

However, the sales of Lululemon are not very good at present. Recently, the three quarter financial report pointed out that the profit dropped by 12% and lowered the expected value of the total sales in fiscal 2015.

Under Armour is also a sports brand that has to be mentioned. This year, it jumped over ADI to become the second largest sport brand in the United States.

The latest three quarter earnings report, footwear sales increased by 61.4%.

This is largely due to its

Kevin Plank, he strongly signed several strong sales promotion athletes, of which NBA player Stephen Curry design signature shoes The Curry One sales amazing.

In addition to fast fashion and sports brand, there are better luxury brands in the industry.

For example, Coach, Michael Kors, Tory Burch, and Ralph Lauren.

Although Ralph Lauren is the top ten most valuable clothing brand, Ralph Lauren represents the American Academy style and has launched smart clothing this year, and plans to enter the sports field. But this year, the financial situation of Ralph Lauren is not very optimistic. Net income in the two quarter dropped by 1.2%, but exceeded Wall Street's forecast, and the stock market soared 14.9%.