5 New Trends That May Affect The Market Of Children'S Shoes In China

Reporters from foreign media recently reported that the latest research report of market research organization Technavio revealed that China affected China from 2015 to 2019.

Five major trends in the market.

The agency believes that these new trends may have a great impact on China's children's shoes market.

 

The market for children's shoes in China is growing at a composite rate of 11%, and it is expected to be worth more than $11 billion by 2019.

China's children's shoes market is diversified, which can be roughly divided into three categories: high end, middle end and low end.

"China's per capita consumption of shoes is much less than that of the United States and other European countries, such as France and Germany, so the potential of China's shoe market is huge," said Brijesh Kumar Choubey, a research analyst with Technavio toys and baby products.

Technavio consumer and retail analysts summarize the following 5 Emerging trends that may affect China's children's shoes Market:

1, the growth of China's e-commerce business

From 2015 to 2019, China's online retail market is expected to grow at an annual rate of more than 24%.

The popularity of the Internet has promoted the increase of mobile devices online shopping and promoted the development of online retailing in China, thus promoting the growth of sales of various consumer goods, including shoes.

In addition, active market, pricing and customer attraction strategies have promoted the sales of Chinese e-commerce.

Many shoe manufacturers and retailers have entered the field of electric business, providing various brands and designs through portals, so the online sales of shoes have also increased, and also have a positive effect on the market of children's shoes.

2, increasing demand for leather shoes.

Suppliers are more focused on the design and style of leather shoes.

Employees and students are the main consumers of leather shoes, but the demand for leather shoes will also increase.

In 2014, Fujian was China.

The leader of the production made 38% of China's leather shoes, followed by Guangdong and Zhejiang.

3. Increase in retail sales

Over the past few years, the rapid growth of retail sales in China has led to an increase in the proportion of consumers buying shoes from a variety of brand retail outlets.

China is expected to become one of the world's leading retail markets in 2018.

"As the barriers between entities and online marketing channels become blurred, retailers are exploring various sales channels, such as click-and-collect stores, pop-up stores, or using beacon technology to push messages to nearby cell phones, increasing consumer participation and affecting consumer behavior," Brijesh said.

4, technological innovation

The shoe industry has already had related technological innovations to solve parental concerns. For example, XTEP signed an agreement with Qihoo 360 in June 2015 to design a child's shoes that parents can track the location of their children in real time through mobile terminal App.

5, growing preference for American and European brands.

With the increase of income, the intensification of urbanization and the popularity of Internet, Chinese consumers' demand for foreign brand shoes has also increased, especially in Europe and America.

The increase in the middle class population has also led to an increase in demand for foreign brand shoes.

Teenagers prefer international brand products to people of other age groups.

Sw ire Resources Ltd (Swire Resources Ltd) brand Catalog, which has chain stores in Hongkong and Beijing, focuses on importing and selling all kinds of brand shoes, such as Adidas, Champion, Nike, Lacoste, Reebok, Puma, Columbia, Rockport and Vans.

China imports about 4000 to 50 million pairs of shoes from the Americas and Europe each year. Although the popularity of local shoe brands is relatively high, international brands play a leading role in the high-end market.

The report shows that the main suppliers of China's children's shoes market are: 361 degrees,

Feike AG, Lining, Nike and XTEP.