Is There Any Market For Ugly Shoes?

Ugly

Is there any market? Recently, Crocs, a cave shoe manufacturer and retailer with recent earnings, said that the net loss of Crocs amounted to US $73 million 900 thousand in the four quarter ended December 31, 2015, a further decline from a net loss of 56 million 900 thousand US dollars in the previous fiscal year.

The vigorous growth and strong rebound in the Asia Pacific region recorded a slight increase of 1.1% to US $208 million 700 thousand, which is slightly better than the US $202 million expected by the market.

However, despite 14.8% strong performance in the Asia Pacific region and a 4.8% increase in the same store sales, the wholesale and retail business in Europe is still unsatisfactory, leading to a 17.9% annual plunge in the region's revenues.

The net Crocs net loss for the 2015 fiscal year was further expanded to US $98 million in the previous fiscal year of $19 million.

The loss per share increased from $0.22 to $1.30.

Revenue fell 9% to $1 billion 90 million 600 thousand, compared with $1 billion 198 million 200 thousand the previous year.

The group gave only the expected revenue of 260 million -2.7 billion in the first quarter (the same period was $262 million 200 thousand a year), and neither the profit nor the annual target was mentioned.

Nevertheless, the group will still face the challenges of the strong dollar and the macro-economy. But he believes that the turning point of business is approaching, and the measures taken by the advancing group in 2016 will be effective.

The reporter search "cave shoes" key words found, jump out of the report many of the cave shoes quality and safety problems, such as cave shoes for the baby's injury.

These negative news also make cave shoes become synonymous with danger.

Some analysts believe that the attractiveness of cave shoes for young people has gradually weakened.

There is also a slight lack of sense. The old fashioned style has become the tucking point of young people. Therefore, the manufacturers of cave shoes should reexamine their positioning and should find the excitement of young people pursuing personalized needs as soon as possible.