Local Sports Brands Increase Steadily, Outdoor Products Companies Recover

It is called "China".

Whether the 2015 of the first year has brought a substantial impact on the sports sector in the stock market? At present, when the annual report of listed companies is published, the Shanghai Securities Journal found that the impact of the sports industry warming on the sporting goods market has been revealed by some sports products companies.

Local sports brands grow steadily

As a domestic tradition

One of the 2015 annual performance announcements released by Anta sports is quite bright. Its business revenue has broken 10 billion yuan for the first time, and became the first sporting goods company in China to enter the "billion club".

According to Anta's earnings report, the company's revenue reached a record 11 billion 126 million yuan during the reporting period, up 24.7% from the same period last year, and its gross margin reached 5 billion 185 million yuan, an increase of 28.8% over the same period last year.

Net profit increased by about 20% over the same period last year, reaching 2 billion 40 million yuan.

At the same time, Anta also announced the operation of the physical storefront.

By the end of 2015, the number of Anta stores, Anta children sporting goods stores and FILA stores was 7031, 1458 and 591 respectively. It is estimated that by the end of 2016, the number of Anta stores will reach about 7100, and that of Anta children's sporting goods stores will reach 1800, and the number of FILA stores will increase to 650.

Lining, another local sports product giant, also brought good news.

According to the earnings announcement issued by the company, according to the financial information in the first 11 months of 2015, it is expected that the profit and loss of the company's equity holders in 2015 will be approximately flat.

It is understood that this performance preview ended Lining's embarrassment of losses for three consecutive years since 2012.

The company said the profit was due to the steady rise in annual sales and gross margin in 2015 and the decline in the expenditure ratio.

In addition, although the rest of the traditional sports brands have not yet made public specific achievements, they can be seen from the data of orders that have been disclosed by major companies.

As a whole, orders for major sports brands have been increasing for several consecutive quarters.

Outdoor products companies recover

At the end of last year, the announcement of the 2015 annual performance Bulletin released by Sanfo outdoor (002780) showed that the operating income of the company in 2015, 1-12 yuan was 328 million yuan, up 12.52% over the same period last year. Operating profit was about 41 million 340 thousand yuan, an increase of 12.08% over the same period last year. Net profit was about 30 million 960 thousand yuan, an increase of 11.18% over the same period last year.

Li Changfa, vice president of China Textile Association outdoor supplies branch, said publicly: "based on the slowdown in sales in the previous two years, the whole industry has been adjusted, and the effect has already appeared."

He suggested that

The increase of competition, the homogenization of products, the increase of rents and human costs, the restriction of three public consumption, and the reduction of group buying of enterprises and institutions have slowed down the growth rate of industries in varying degrees.

The annual report of 2015 China outdoor products released by China Textile Association outdoor products sub branch in February 26th put forward that China's outdoor market is growing.

Data show that in 2015, the total retail sales of China's outdoor products rose from 20 billion 80 million yuan in 2014 to 22 billion 190 million yuan, an increase of 10.51% over the same period last year. The total shipment volume increased from 10 billion 970 million yuan in 2014 to 12 billion 310 million yuan, an increase of 12.22% over the same period last year.