Karl Lagerfeld Brand North American Men'S Wear Designer Has A New Candidate

Karl Lagerfeld's personal brand is re invested. The world's first Karl Lagerfeld hotel will open in Macao next year.

Apparel group G-III Apparel Group Ltd. recently announced the appointment of Jimmy Reilly as the Karl Lagerfeld brand in North America.

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Jimmy Reilly had previously worked as a creative director in sportswear brand Rogue, and his first series for Karl Lagerfeld will be on sale this fall.

In order to re enter the US market and expand its brand business, Karl Lagerfeld brand parent Lagerfeld Karl BV last year reached a partnership with G-III Apparel Group Ltd. of the apparel group and set up a joint venture, which accounts for 51% and 49% of the company's shares respectively.

In addition, the two sides will plan to introduce a brand new Karl Lagerfeld Paris, which focuses on women's clothing, handbags and men's coat series, which are located in the new "affordable luxury" category and the "customized" market in North America.

According to the joint venture agreement, G-III group became the first authorized party and obtained a renewable agreement for the original category of products for a period of five years.

The paction covers all consumer goods in the United States and Canada.

In addition to those held by Karl Lagerfeld group, including glasses, perfume, watches,

And hotel services.

It also grants exclusive and royalty free licenses, which can be used on the same products in Mexico.

According to sources, in February of this year, G-III group, which has a 19% stake in Karl Lagerfeld group through capital increase, will help the German designer accelerate the pace of global expansion, but the specific investment amount has not been disclosed.

G-III is a jacket and sportswear company in New York. It owns Vilebrequin, Andrew Marc, Marc New York, G.H. Bass, and Wilsons Leather brand and retailer brand. Its business is mainly carried out under a series of authorization, including those of the group under the jurisdiction of the group.

The Karl Lagerfeld brand was reintroduced in 2011 by Apax Partners, the largest private equity firm in Europe. The brand was originally dedicated to online sales, and then developed to European boutiques.

In 2013, the brand was first launched in China and began to develop in the Middle East in 2014.

The Karl Lagerfeld brand currently has 25 Direct stores and 27 franchise stores worldwide. The new stores in February include Kuwait and Dubai, and will open shops in Seoul and Frankfurt in March. The investment of G-III group will accelerate the expansion of target market and product category.