Li Dangqi, Chairman Of China Fashion Designers Association: Interpretation Of Fashion Week "Design +"

Q: how to understand?

The theme of "design +"?

What is the role of promoting the fashion industry?

Li Dangqi: design innovation is a short board and soft rib for the development of China's garment industry. It is also an important reason for the serious homogenization of products, overcapacity, inefficient supply of the market and inefficient supply.

This is why the domestic market is weak in recent years.

Now the industry has realized the important role of design innovation, and design innovation is the important starting point and focal point for the adjustment of supply side structure of garment industry.

China Fashion Week is a platform for designing new releases.

Emphasis has been placed on design innovation, emphasis on original design, various design competitions, and annual Top Ten designer selection.

At present, the Central Committee proposes "

China's international fashion week launched "design +" has its special significance. It emphasizes the design innovation as the core, widely links the entire industry chain and market demand, and further promotes the adjustment of industrial structure and the innovation of fashion culture.

They are also emphasizing the wide relationship between design and capital, culture, art, technology, life and environment, which are not only the source of design innovation, but also the service targets and application fields of design innovation.

Q: China Fashion Week has always encouraged and supported the original design power of local people. In this fashion week, outstanding independent designers familiar with them will bring their sincerity. What efforts have been made to support young independent designers and fashion week for many years?

Li Dangqi: it has been the purpose and task of the China Fashion Designers Association to strengthen the construction of fashion designers and promote the growth of design talents and the improvement of their design level.

This is the purpose of creating the fashion information publishing platform of China International Fashion week.

Unlike other fashion week around the world, we choose the best designers of the year to choose the best.

The best

Designers and "Golden Summit" not only enhance the designer's social popularity, expand their influence, but also promote the improvement of the design level.

In recent years, in order to support the growth of young designers, the association has launched the "103" cutting-edge designer works exhibition and the DHUB design reunion Exhibition on fashion week, promoting the marketization of design and the healthy growth of young designers.

In addition, using the fashion week to organize various design competitions, mining and training new designers is also the work of the association.

Q: overseas fashion week, "show", "watch" and "buy" appear. Last year Mercedes Benz China International Fashion Week, the show also appeared in the "walk on sale" mode, so called "no matter how hard it is." now whether foreign or Chinese fashion week mode, is it necessary to bring forth new ideas?

Li Dangqi: in the information age, science and technology are highly developed and everything is changing rapidly.

In recent years, the intervention of new media has also made fashion week's traditional publishing platform constantly update its concept and innovate its publishing mode. This is the necessity of historical development.

With an open mind, we will cooperate with all sectors of society, especially in the field of information technology, in order to promote industrial restructuring, channel innovation and expand influence, and make unremitting efforts for the development of fashion industry and fashion culture in China.