An Exclusive Interview With 2016CHIC Spring Show -- Personalized Customization Of Mei En High Fashion

Mei en

Personalized customization is also coming today.

Exhibitors.

It is a global personalized fashion customization platform with C2B/O2O features.

The reporter interviewed Zhou Xiaoxiang, manager of customized platform (hereinafter referred to as manager Zhou). The main contents are as follows:

World clothing shoes and hats net: what kind of industry background did Mei en high fashion customization platform come into being?

Manager Zhou: in the past two years, the clothing industry has many pain points, such as large inventory, many seasons, high prices, low profits, high staff costs and consumers do not buy it. Customization is also a trend, and it is inevitable.

World clothing shoes and hats net: what advantages do Mei en high fashion customize have?

Manager Zhou: Mei en haute couture has been customized since last year. It has been around for a year now, and is mainly popular in Japan and Korea.

We have no affiliate fees, no margin, no goods, no stock, the price is 2/3 of traditional retail brand, the profit is high, and it is custom-made for the whole category, including men's wear, women's wear, coat, suit, shirt, suit and dress.

World clothing shoes and hats net: you just talked about joining and shops. What are the requirements for the store?

Manager Zhou: the shop has a wide range of addresses, such as shopping malls, clubs, red wine bars, office buildings, shops along the street, advanced custom shops and online stores.

World clothing shoes and hats net: since the beginning of customized service, what promotion methods have been used in the advanced customization of Mei en?

Manager Zhou: in the current Internet age, the promotion methods have also become diversified. We mainly use WeChat promotion, network promotion, physical store experience and fashion week, C2B/O2O.

The company will carry out online promotion, there will be free beauty door-to-door volume, and our biggest bright spot is 10 days to achieve the ultimate delivery.

And customers through the network platform, all over the world can enjoy Paris, British style high-end customization.

In the second half of the year, we will open our shop in Nanjing and Shanghai.

World clothing shoes and hats net: have you just mentioned that the custom price is 2/3 of traditional retail brand?

Manager Zhou: Yes, the price is within 600-800 yuan. Compared with civilian, there will be more than 100 processes. The neckline, sleeve cuff and fabric can be customized, which will achieve the perfect fit with the body.

World clothing shoes and hats net: if we are faced with customers who do not know much about fabric and other elements, what should we do when facing customization?

Manager Zhou: we mainly aim at business customers, have O2O experience shop, will collect complete body related figures, will provide a lot of material for customers to choose......

World clothing shoes and hats net: since it is custom-made, do you have your own?

What about it?

Manager Zhou: since it is custom-made, we certainly have our own designers. Some of them are made by their own designers, and more are designed and produced by us in cooperation with factories and enterprises.

Mei en high fashion customization platform, with unique industry vision, caters to the development trend of customization trend of garment industry, and realizes personalized customization. The 1 person 1 edition, free door-to-door volume, 10 days extreme delivery, 30 days after-sales service guarantee, walks in the forefront of the times. And after a year's efforts, it will set up 4 experience stores in Shanghai world financial center, Shanghai port Heng Heng square north, Shanghai Heng Lung Plaza, Nanjing Asia Pacific Business Center 4 places, so as to realize offline experience, online ordering, and better take the road of C2B/O2O characteristics.

If you have any intention of cooperation or are interested in the personalized fashion platform of Mei en high fashion, you can consult or call in the exhibition.

Contact information:

Manager Zhou: 18317130862021-68338688

Address: No. 2198, Yue Luo Road, Baoshan District, Shanghai.

More CHIC2016 spring exhibition site information, please pay attention to the world clothing shoes and hats nets, follow-up wonderful reports, please look forward to!