Li Ning Co'S Profit Deficit In The Year 2015 Increased By 17% Compared To The Same Period Last Year.

Today's 2015 earnings report showed that the company made a profit of 2015 yuan in the year of 7 billion 89 million, an increase of 17% yuan, an increase of 17% over the same period, and a profit of 157 million yuan in the year and a net profit of 14 million 309 thousand yuan.

Li Ning Co believes that the support of national policies in 2015 is

The development of the industry creates a favorable environment.

At the same time, the advocacy of green lifestyle has made the concept of pursuing healthy life more popular. Consumers' enthusiasm for sports participation is increasing day by day, and the popularity is deeper.

Driven by this, the domestic sporting goods industry still maintains a good trend while the overall performance of the consumer goods sector is relatively low.

Financial reports show that

Price calculation, the order of Lining brand products from the franchisee will be recorded for nine consecutive quarters.

The latest third month order meeting of 2016 was held in December 2015, and orders were recorded at 10% to 20% low segment growth in December.

The sales network expanded and the sales point increased by 507 to 6133 at the end of 2015, and the dealer sales point increased by 194, which has expanded again since 2011.

Retail (direct operation) and wholesale (franchised dealer) channels recorded a decrease in the number of units per unit and the number of low units in the year. E-commerce virtual store business grew by nearly 70% annually, and the annual electricity supplier income increased by 95% over the same period.

It is expected that growth will continue in 2016.

In the case of a net sales increase of 313, the original stock value (before and excluding red double happiness) is still reduced by 20%.

Looking forward to the future, Li Ning Co said that the group will continue to optimize the user experience with the Internet strategy and platform, and integrate it into the whole business process in a more comprehensive way.

In 2016, it planned to increase 300 to 500 sales points, maintain cost control and continuously improve the profitability of the group.