CHIC2016 Spring Moves To Shanghai Third Quarter Highlights 5 Trends

16-18 March 2016,

At the National Convention and Exhibition Center (Shanghai), we will show you a panorama of the concentration of brand ecosystem and channel ecosystem.

This is the third season that it moved to Shanghai, and the people of the garment industry have paid much attention to it.

What is the current development of the clothing market? If you are not particularly clear, you can turn to the CHIC, which is the concentration of the clothing market. Here, you can see the trend of current market popularity and development.

Then, what hot spots did it bring to us in this exhibition?

1. keyword: Showroom

In the past two years, with the change of market environment, Showroom has blowout development in China.

Showroom, which is rare, has also become common in this season's exhibition.

Mishowroom

Yifeng group's Mishowroom carries some of its cooperative brands.

Including the Italy shirt king 7camicie, internationally renowned fashion brand Moschino, dsquared 2, Justcavalli and other household underwear series, the European import life Museum Ospace has also been unanimously sought after by the industry, the scene is very popular.

At present, MiShowroom brings together more than 30 European and American international brands, including fashion art, creative fashion designer series, fashion accessories, etc., with the core concept of "improving consumer dress art and quality of life", creating a zero distance business platform with brand investors, clothing integration stores, fashion buyers and media.

YBM SHOWROOM

YBM SHOWROOM belongs to Zhejiang Alephan group. Based on Alephan's accumulated experience in more than 20 years of foreign trade clothing industry and long-term stable business relationship with many well-known international fashion brands, it is committed to building a domestic and international zero distance pnational Showroom platform, integrating modern design concepts, bringing together outstanding young designers both at home and abroad to provide promotion, sales and branding services for its products.

Companies throughout New York, Europe, Spain, Italy and other regions.

{page_break}

HIVE SHOWROOM

This exhibition, HIVE SHOWROOM booth is also very lively, the Showroom integrates many international influential buyers resources, and strive to create "original" new trend.

In HIVE SHOWROOM, the same style goods have exclusive status first, while the same style goods from different sources can not be put on HIVE SHOWROOM, so that the original designer's works on HIVE SHOWROOM will not be plagiarized.

HIVE SHOWROOM also takes advantage of online advantages, adopts online purchasing mode, and does not regularly organize offline entity Showroom, so that members can minimize the cost of information due to geographical differences.

At present, HIVE SHOWROOM has set up more than 100 independent designer brands from Italy, Korea, China and other countries. Among them, Italy brand has Cividini, MITCHUMM INDUSTRIES, Giuliana Mancinelli, HYMY Bags, Mattia Capezzani, Mattia, INDUSTRIES, and so on, and other brands include "," ",", "," and so on.

MOSEDITION

In recent years, "hahan" has become a fashion, and Korean clothing brands are becoming more and more popular among Chinese consumers.

MOSEDITION brings new products to this season's CHIC.

It is reported that in March 3rd, the SHOWROOM exhibition hall of MOSEDITION, the famous fashion brand in South Korea, landed on the A2 block of Shanghai Suning Tian International Plaza.

Its SHOWROOM exhibition hall will become a offline fashion experience center, and there will be more fashion clothes under the MOSEDITION brand for Chinese consumers.

In addition, its SHOWROOM exhibition hall has also established cooperation with Donghua University, giving play to the advantages of Korean fashion frontier and Donghua University's production, learning and research.

2. key words: fast fashion

No matter how tight the clothing market economy is, fast fashion is always a good thing.

For example, ZARA, UNIQLO, KM, UR, Cache Cache, FV and other fast fashion brands have added a certain number of stores this year. Recently, fir, which sits on various industrial sectors such as finance, Oteri J and so on, has also announced the layout of the fast fashion field, and globally, the designer's original brand is also prone to fashion style.

This exhibition, fast fashion representative brands include: Cache Cache, KM, glamorous and so on.

Cache Cache

This exhibition, the fast fashion Cache Cache, whether brand or pavilion design, is very characteristic.

It is understood that Cache Cache belongs to the French clothing retail giant Bomar Noua group, the world-renowned fast fashion brand, so far more than 30 years of history, each year provides more than 2000 clothing, according to the survey, an average of 1 products sold every second, the market is spread over Europe, Asia, Africa and dozens of countries and regions, and has more than 1600 stores in the world.

In 2005, Cache Cache entered China. By the end of last year, the brand had opened more than 1000 stores in 232 cities in China.

Last year, Cache Cache entered Guangdong, Gansu, Qinghai, Xinjiang and other provinces. This year, the brand will also have big moves.

{page_break}

Impression life hall

This exhibition, Zhejiang impression fashion group's impression of life hall design has great impact and has attracted the attention of exhibitors.

It is reported that in 2016, the number of fast moving shops will also increase significantly.

KM

KM, the brand of fast fashion designer in Denmark, has a simple and natural design style. It takes the place of "high quality, low price, fashion and richness" in the market.

In 2014, when KM entered the Chinese market, it aroused strong repercussions in the market. In 2015, it opened 200 stores in China one year, and this year, the brand will continue to expand its existing market.

It is reported that KM stores are located in the largest area of the second tier cities, and the shop area is more than 200. Most of the consumer groups are high school students and college students.

{page_break}

MINISO

The brand name is excellent product. The brand of Japanese fast fashion designer was founded by Japanese designer Miyake Junya and Chinese young entrepreneur Ye Guofu. Now, the brand has opened 1500 stores in the world, covering more than 200 countries and regions in the world, including China, Singapore, Italy, West band, the United States and the United Arab Emirates.

In 2013, the famous brand products entered China, and the market was located in all cities and regions with a certain consumption capacity.

It is reported that in 2015, sales of 5 billion famous brand products were expected to be doubled in 2016.

3. Keywords: Korean wave

Recently, Song Hye Kyo's starring descendants of the sun, Korean dramas, such as "go home uncle" starred by Rain, are popular. Korean pop stars such as EXO and BigBang are also highly sought after. Korean variety shows such as "running man", "infinite challenge" and "we are married" have attracted much attention in China.

The Korean wave has a long history. With the exchange of Chinese and Korean cultures, Korean culture has a large number of fans in China, and Korean fashion is also widely favored by Chinese consumers.

The exhibition, Korean wave can not be ignored highlights, the representative brands are: Castelbajac, Chatelaine, MIGAO meters high, ADVISORY, AD HOC, SLG Design, MON2FRI and so on.

Hyungji group

In this CHIC Korean Pavilion, the hyungji group pavilion has attracted much attention.

According to Cui Bingwu, President of hyungji group, hyungji group has a history of more than 30 years in the fashion industry. It has opened up 3050 women's casual fashion market with creative ideas and challenges. At present, it has achieved rapid growth in the market. It has more than 500 billion won in 10 years. Since 2012, it has expanded men's clothing, outdoor wear, school uniform and other fields through the strategic M&A. In 2015, hyungji Group sales amounted to 10500 billion won.

{page_break}

At present, hyungji group's brands include Crocodile Ladies, Chatelaine, Olivia Hassler, Ragello, Carries Note, Stefanel, Wildroses, Wildroses, Carries, and so on.

In 2014, hyungji group displayed the brand of Bon.g-floor and Yezac in Beijing CHIC and entered the Chinese market. So far, 12 stores have been opened in key business circles of Shanghai, Hangzhou, Suzhou and other major cities.

This exhibition focuses on hyungji group's Castelbajac and Chatelaine brands. Chatelaine is a contemporary French fashion with high fashion and personality. Castelbajac is a famous French art Golf suit, which embodies youth sensibility and lifestyle. It was founded in 1968. The brand originally planned to enter China in spring and summer in 2017. The good market led the group to enter the Chinese market in advance in the second half of 2016 and is expected to open 500 stores in China.

4. Keywords: advanced customization

Advanced customization is now the focus of the market.

Last year, the evo tailor received a 150 million yuan B round of financing, and Jim joined 35% in the venture bird venture capital, and 200 million in Dang Yang, 200 million in the Canadian Internet menswear custom leader INDOCHINO; the British designer Giles Deacon also recently announced the closure of its clothing brand Giles, focusing on advanced customization and private service design.

Garment customization has become a new fashion of consumption, and the customized market is developing rapidly.

In this exhibition, the representative brands of advanced customization are: Da Yang creation, di Kai, magic factory, AruGaw Nuo, poly cutting, etc.

Creation of Da Yang

The exhibition is custom made, and Dalian Dayang creation is an extremely shining one.

It is reported that the main business of Dayang is the production, sale and related import and export business of middle and high class men's suits and women's fashion clothes.

Since 2007, Buffett has custom-made 26 sets of Dang Yang's clothing.

In 2015, brand 200 million invested in the Canadian Internet menswear custom leader INDOCHINO, causing widespread concern in the industry.

Dragon Cloud customization

Heng Long cloud customization in this exhibition focuses on its 3D Clothing Virtual customization system, open the human body 3D digital era.

In addition to Hang Lung, the brand has also represented four brands: HENRY POOLE&CO, Shi Ge, rose Fang and CRACE CHEN. There are solid shops in key cities of Shanghai, Beijing and Hangzhou, and the two channels are jointly developed on the same line.

5. key words: new suit

From the November 2014 APEC Beijing summit leaders of various economies in the "new suit" appearance, the new suit has attracted the attention of all circles.

Nowadays, the combination of Chinese and western is a major feature of Chinese fashion design.

The brand of the new suit includes: DANDE, flowers and trees, Yansha, Lai Long Tang costume and so on.

{page_break}

Mu Xi

Mu Xi, the designer brand of Shanghai, was founded in 2008. The founder, Shen Xiaowen, aims to become China's top international brand, introducing China's rich culture, art and philosophy into modern fashion design, in line with the modern lifestyle, and began developing retail business in 2009.

In addition, the Internet + designer brand has also become a common phenomenon in this exhibition.