First Secret Mi Lin Chujie'S Insistence

With the development of foundation bra and adjusted bra, the emergence of bra without steel ring is undoubtedly a dark horse in the industry, bringing new vitality to the industry and bringing about a new round of capital wave.

As one of the bra brands without steel ring, the first secret honey was launched at the end of 2013. In 2014, it appeared in the Shenzhen lingerie exhibition. In a short time, it became one of the representatives of the bra without steel ring.

How did she come up with such a success? In the underwear industry, she is faced with the pformation and upgrading of the shuffle. Where will she go? Today, she will follow the Xiaobian together to see the secret of the first secret honey.

What is the best appearance of underwear? Of course, there is no standard answer.

In a rapidly changing world, nothing can remain unchanged.

Judging from the historical development of underwear market, the war between adjusting underwear and foundation underwear has won the market with a large number of adjusted underwear. Now that the underwear market is being used, the half of the adjusted underwear has been broken up step by step, and no one can tell what new products will come out of the underwear market in the future.

In such a market situation, some underwear people have been pformed.

It has shrunk, but there are still some people sticking to it.

Lin Chujie, who knows clearly that comfort and health are the first choice for women and women in the future, has always insisted on this: starting from market orientation, focusing on health and comfort, developing products that are suitable for the market.

He is the chairman of Jiayi dress, the helm of the first secret honey brand.

There are two basic functions of bra, one is the modified function, that is, to make the breast look more beautiful; the other is the function of supporting and protecting, that is, to help the breast resist the influence of gravity and delay the aging deformation.

In the history of underwear development, we should thank the first person who invented the bra in modern sense, because this invention has made women elegant and beautiful.

As the saying goes, women are those who please themselves.

That is to say, women dress up to please others.

But with the development of the times and the gradual improvement of women's social status and the improvement of their educational level, women began to realize the importance of their bodies. They began to free themselves from the pursuit of physical and trench, and they began to pursue comfort and health.

This poses a challenge to the adjustable underwear.

The adjustable underwear is to build a perfect breast shape for women by using the steel ring type. However, the advantages will also be inferior to many times. This function has become an obstacle to the development of the adjusted underwear, and their restraint on the female body is very large.

However, the appearance of no steel ring has broken people's right.

With the impression that she has broken away from the traditional underwear with steel rings, she has made healthy underwear without steel rings.

And on the eve of the eruption of no steel ring,

He saw the demand for women's health and comfort. He once launched a piece of steel free bra in 2011, but at that time, the product could not cater to the market. His products were not yet mature enough to hold up the breast perfectly. Therefore, although Lin Chujie had launched such a product in a large scale, the market was unresponsive.

Although the first battle was unfavourable, Lin Chujie chose to stick to it.

Because he firmly believes that no steel ring will be the choice of women. He believes that "in any industry, health will always be the first choice".

Now that products can not cater to the market, we will improve product development.

With such persistence, Lin Chujie continued to walk on the road of bra development without steel ring.

God will not treat ill eyed and patient people. Under the constant efforts of his team, he firmly believes that no steel ring underwear is being perfected step by step. While his product is gradually improving, the spring without steel ring is coming, and Lin Chujie's insistence has finally returned to him.

At the end of 2013, he launched the first secret honey brand, with the slogan "health is on the side", "the first secret honey, your intimate girlfriends" as the slogan, cried out the intimate care for women, and also called the first secret honey's spring.

With the trend of no steel ring, the first secret honey broke through a successful road with its own quality. It succeeded in crowding the market and became one of the representatives of no steel ring.