WAL-MART Became The Most Popular Retailer For The First Time.

In the past year's survey, big RFD has become the most popular retailer, the first time to surpass WAL-MART, and RT mart is becoming the leader of retailers.

In March 28th,

Consulting firm Kay degrees retail consulting released the results of the 2015 Chinese retail force rankings.

According to the survey, the largest retailer in the world has gone beyond WAL-MART to become the best retailer in the minds of fast moving consumer brands. In terms of manufacturers, P & G, Unilever and Coca-Cola are among the best.

The survey covered managers from over 430 manufacturers and retailers, and assessed their partners' strategy, review basis and market trend.

In short, the list answers two questions: which shop sells better as a manufacturer?

As a retailer, what brand of fast food should I enter?

In the past four years of research, China's retailer RFA has been following WAL-MART closely.

On the list of retailers' overall strength, Tai Yun fat first exceeded

Become the best retailer in the minds of fast moving consumer goods manufacturers.

WAL-MART ranked second this time. Huarun and Yonghui occupy third and fourth seats.

Some well-known Chinese manufacturers are also on the list.

Dairy giant Erie entered the top ten in the first time. It has scored high scores in its growth potential, innovative marketing and store support in terms of strategy, modern channel.

Similarly, COFCO is highly praised, and retailers consider it a strong sales team.

At the same time, with the rise of e-commerce, more and more manufacturers regard the electricity supplier as a strong partner.

The retailer's overall ranking is the first time that the name of the electricity supplier has appeared, ranking seventh in the Jingdong.

According to Kantar Retail's global retail development and evolution model, China's retail market is in the middle stage of pition from the penetration period of modern channel to the high concentration period of retailers. The market shows a clear trend of concentration of shares to leading retailers.

This is also reflected in the mutual evaluation between retailers and manufacturers. The first group of retailers and the WAL-MART group gradually opened up the gap between Huarun group and Huarun group, Yong Hui, Carrefour and Watsons.

In terms of manufacturers, international brands such as P & G, Unilever and Coca-Cola are still at the top of the list. Their relatively mature management system and professional marketing and sales team are the guarantee for business development.

In the top ten, Wyeth and Marx made remarkable progress.

Store support will become the backing for further digging low level city business.

Compared with the previous two years, the evaluation criteria of manufacturers and retailers are changing quietly, and both sides have higher requirements for the strategic level of partners.

Retail consultants believe that retailers' brand value, corporate strategy and profitability are the most important retailers in 2015.

Under the "new normal" of China's economic growth, the growth of China's retail market has also levelled off.

For retailers, in order to achieve greater business growth, they must cooperate with quality brands. Strong brand effect is an important guarantee for attracting customers.