Jingdong, Alibaba And Other Well-Known E-Commerce Convergence Seminar Liu Qiangdong First Talked About "Tianhe Plan"

A few days ago, at the first seminar of the China ECR Electronic Commerce Committee held at Jingdong headquarters, Masson, vice president of Jingdong group technology, said that Jingdong is actively promoting the standardization and standardization of commodity coding, and has fully cooperated with ECR in the field of commodity coding.

He disclosed that Jingdong has opened the "Tianhe plan", through technical means to carry out efficient product tracking, page information audit, to ensure that Jingdong can provide users with high quality shopping experience.

The ECR Committee of China is the user working committee of China Commodity coding center, aiming at continuously improving supply chain efficiency and promoting the fast and healthy development of the consumer goods industry, and promoting the new technology of supply chain management and successful supply chain management experience to domestic enterprises.

At the meeting, from Jingdong,

More than 40 representatives of Suning, shop 1, Unilever (China), green wave and other well-known electricity suppliers, manufacturers and system service providers held a heated discussion.

One yard to improve efficiency

With the rapid development of retail technology, new business models and business forms emerge in an endless stream, but supply chain cost has always been the core of the development of the industry. Especially, the coding standards of different brands are not uniform.

Masson said that the retail industry urgently needs a standardized coding system, so that goods can be sold from production to sales to consumers.

"Unified coding can effectively reduce costs, improve efficiency, and improve enterprise supply chain, regardless of the efficiency and social efficiency of enterprises is greatly improved."

Masson said.

In fact, the Jingdong launched the "Tianhe plan" early last year, including a series of projects such as "Zhengyang gate", "Beijing Shield" and "unified coding project".

Among them, the Beijing Shield Project, based on the specification of commodity code, uses large data and artificial intelligence to monitor and link commodity description, commodity reviews and commodity customer feedback.

The commodity public opinion system can find out the problems that may exist in the commodity and automatically trigger the internal processing flow, and jointly and quickly deal with the problems in a multi department, so that there is no place to hide and sell fake commodities. The "Zhengyang gate" page auditor system, embedded with sensitive words filtering and OCR image recognition technology, can realize the automatic examination function of commodities. For problems and suspected commodities, the identification results will be pushed to the auditor automatically, and processed manually, so as to ensure the accurate information of Jingdong's product pages.

A series of projects in "Tianhe plan" are playing an increasingly effective role in the tracing and traceability of goods. This is a successful example of coding technology, and it is also ECR.

An application result of the working committee. "

Masson said.

Information collaboration and open data

As China's largest proprietary e-commerce platform, Jingdong has provided hundreds of millions of commodities and has grown at an alarming rate.

In SKU management, replenishment of goods is an important job for managers.

At the meeting, Yu Yongli, senior director of Jingdong retail platform, senior manager Zhai Songtao and senior manager Hu Hao shared Jingdong's experience on "all channel new product data sharing", "joint forecast and replenishment".

The intelligent replenishment system developed by Jingdong's marketing research and development retail platform has a significant effect on Jingdong's supply chain management.

The application of intelligent replenishment system can automatically calculate the recommended replenishment quantity of each warehouse of Jingdong according to the actual inventory of SKU, refer to the sales forecast, stocking period, delivery time, safety stock and even the warehouse support relationship of the supplier, and realize the purchase order or share to the supplier under one key, complete the order automatically by the supplier, and manage its inventory in Jingdong.

At the same time, suppliers' demand for data analysis of industry trend, market demand, their potential and rivals' threat is becoming more and more urgent.

The Jingdong compass supplier version combines cloud computing technology of Jingdong, which crosses the three big barriers of big data, high concurrency and real-time display of the industry, and provides data analysis for self-supporting suppliers based on the overall sales subdivision category of Jingdong, which is a powerful tool to assist self supplier "precision marketing and data Nuggets".

In addition, Jingdong is also working with core suppliers to get system information synergy, sharing the "batch management" with suppliers, and creating the whole industry chain service for suppliers.

Masson said that Jingdong will gradually open big data and forecasting technology to many businesses and suppliers, so as to provide broader development space for partners.

Kong Hongliang, Secretary General of China's ECR electricity supplier Committee, finally pointed out that the purpose of the Commission is to promote industry standardization.

Through this platform, we will jointly solve the pain points and difficulties of the industry, so as to improve the efficiency of the supply chain, achieve efficient and accurate logistics delivery, and strengthen the collection and management of commodity data, so as to respond quickly to the needs of consumers and optimize customer service.