UNIQLO And Kaws Cooperate To Double The Price Of One Treasure. Who Will Buy It?

The Japanese brand UNIQLO has been developing steadily in China. Recently, UNIQLO and the famous American artist KAWS have launched a fashion T-shirt, which has been doubled in price.

In recent years, the scale of UNIQLO has been steadily expanding in China, and it is often commented that the clothes of this brand are too basic, not good-looking and fashionable.

So, this

Began to break the Convention, and continuously launched several series of cooperation funds.

The French series of Ins de la Fressange and the joint venture with former Hermes designer Lemaire have come to an end.

Or the effect has been good. Recently, UNIQLO has launched a series of "exploding money".

If the first two series represent elegance and high cold, then the series that will be listed in April 25th with the famous American artist KAWS can be described in terms of "tide".

First, let's take a look at this graffiti T-shirt. The price is "UNIQLO", priced at 99 yuan.

There are also printed handbags priced at 99 yuan and 149 yuan respectively.

Usually, the proportion of cooperative funds and limited funds is very high.

It's better than Adidas's NMD shoes.

The degree of concern raised on the day of sale in March 17th was enough to let many friends circle.

The actual price of NMD shoes is between 1099 yuan and -1499 yuan, but the quoted price is 2500 yuan to 4000 yuan in the non official purchase channel.

Of course not all.

They can all be fired so high.

After all, the pricing of fast fashion "close to the people" is there.

As NIGO, creative director of UNIQLO UT, said in an interview, "KAWS and I expressed the hope that we could make some single products that we would like to buy.

The price of the UT series is very approachable, but I want to ensure its quality, not to produce the cheap goods at will.

It is learned that although there is no aura of designer such as Hermes before head, this American artist who works with UNIQLO is very famous in the circle.

In the past few years, with other brands, the company has launched the sale of kaws full range of clothing products, but after the end of the cooperation, it is difficult to buy kaws's clothing, unless there are some new exhibitions with some shopping malls, occasionally there are some peripheral products.

"T of KAWS is basically hard to get.

Because artists rarely participate in the production of joint funds, the market is bought imitation products.

A shopkeeper of a tidal shop, whose circle of friends began to cry out more than a month ago, wanted to buy this series. "KAWS fans are looking forward to looking at KAWS's new clothes for a long time."

Anyway, search has seen some on Taobao.

At the beginning of the sale and purchase, the price almost doubled.

A purchasing agent even claimed that the price would be more than 500 yuan after the official sale.

However, because UNIQLO's strategy is not inclined to hype high priced products, for example, when the cooperation with Lemaire was sold out, the company responded quickly and replenishment was new, so it shouldn't worry too much.