The Interest Circle Behind The Hot Rural Electricity Supplier

Because of policy and other reasons,

It has become the most desirable thing of thousand counties and ten thousand villages.

Financial support, policy tilt, worship of the electricity business myth, and disappointment in physical operations have made this a market of interest and demand.

Because of the combination of emerging industries and local people's unfamiliarity with the electricity providers, the benefits of various hidden behind the lights are becoming more frequent.

The hot rural electric business has begun to change its flavor at the beginning stage.

Enlisting the policies, funds and offices of the local government.

There are two very important reasons why the local government is in hot pursuit of rural electric business.

On the one hand, the constant good policy has made the rural electric business a brilliant achievement of the local government.

As early as last year, the state promulgated a number of policies to promote the development of rural electric business with strong influence.

Since we have sent strong signals to the rural electricity providers at the national level, the local government is bound to cooperate, so we can see that rural electricity providers have become one of the hottest topics since last year.

And this year, the policy direction is to accelerate the development of rural electric business.

Pushing e-commerce into rural areas has been directly written into the 2016 government work report.

In the 100 major projects and projects planned to be implemented in the next five years, we refer to "realizing direct postal service in villages and villages".

The first document issued by the central government is also issued to rural electric providers.

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In such a situation, the local government has opened a green light to rural electricity providers.

On the other hand, vigorously developing rural electricity providers has visible and tangible benefits.

The country's support for rural electricity providers is not only a policy, but also a huge subsidy.

For example, in July 14th last year, the Ministry of Finance and the Ministry of Commerce announced the list of 200 demonstration counties for the integration of e-commerce into rural areas in 2015. The central government plans to arrange 2 billion special funds for counterpart support and develop local rural e-commerce.

Specifically to the local government, in order to promote the development of the electricity supplier, the government will provide astronomical subsidies besides providing infrastructure.

The announcement of financial subsidies for the electricity supplier project issued by some government on the Internet is very attractive, with the highest subsidy reaching 1 million yuan.

The local government provides policy, funds and office space for the electronic business platform, local companies and individuals who are engaged in electric business according to local conditions, laying a solid foundation for the development of rural electric business.

But what makes people feel helpless is that such a huge draught has become a shortcut for some business operators to "get rich".

Many electric providers rely on an empty shell to start cheated subsidies.

Previously, the media has exposed the catch street network is a typical case.

The website is not filed. The domain name comes from Ganji network. Most of the pages are Taobao link, and also go to County town to declare cooperation.

The statistics on domain name information are horrible, with few clicks, but they are also exposed to millions of dollars.

Liu Qiangdong also bluntly mentioned: "now many electricity providers are playing the rural electric business cheated local subsidies, you can also ask, many electronic business platform signed lots of contracts with local provinces, found the governor, the county magistrate signed, to support funds."

It can be seen that in some places, rural e-commerce is really an electric business, thin government, infrastructure investment and huge subsidies have been drifted.

Encircling goods and consumers, sending benefits to the electricity supplier

But no matter how much electricity providers want to fish in troubled waters, the rural electricity supplier is heading for a rapid evolution and butterfly changing direction.

Alibaba, Jingdong, Suning and other business tycoons, long ahead of the layout of the rural electricity supplier market, beachhead landing this huge potential market.

Launched the "3F strategy" of industrial products entering the rural strategy, rural financial strategy and fresh electricity business strategy, Ali invested tens of billions, and established a service system covering one thousand counties and one hundred thousand administrative villages.

The Tencent's "village plan" and Jingdong and Suning schemes are also in the process of implementation.

The giant's launch is actually to seize the consumer and the source of goods before the power market pattern of rural electricity providers is clear, so as to prepare for the growth of the rural electricity market.

The local government has come up with a lot of tricks to make these business giants favor themselves.

For example, last year, the Standing Committee of the Fufeng people's Congress of Baoji, Shaanxi Province, in response to the agreement reached by the county and Alibaba on the "rural Taobao" electricity supplier agreement, asked employees to buy at least 1000 yuan per person online.

It can be said that what the local government is doing is actually conveying benefits to the electricity supplier.

Easy to let the electricity supplier come in and encircle goods and consumers.

This is the original intention of losing market competition if Jingdong and

They want to kill them and let them compete directly.

In terms of source of goods, the highest bidder is available, and the consumer side depends on marketing.

Instead of blindly opening the doors and letting them in, they lose their initiative.

How much can farmers earn? Are they really as big as pie?

Kong Lingyu, deputy director of the Department of market system construction of the Ministry of Commerce, said: "rural e-commerce has made farmers join the rural electricity providers from various areas, including antenatal, middle and postnatal, which changed the past farmers' breeding, and can also be directly sold through electricity providers, so that the proceeds of circulation can also be left on the hands of farmers to solve the problem of slow growth of farmers' income."

That is to say, the ultimate goal of rural electricity providers is to change the income channels of farmers so that farmers can really make profits.

But for hundreds of millions of farmers, are rural electric providers really profitable?

Take "Ali annual goods Festival" as an example, Ma Yunceng said that the launch of this activity is to use the Internet platform to sell famous and special agricultural products in the old revolutionary base areas to all parts of the country, while helping farmers increase their incomes and become rich, it also creates a new sales brand for enterprises.

This is good news for the old revolutionary base areas.

But in fact, apart from a few well-known agricultural products and unique products, the general rural market is not very distinctive.

It does not have the potential to develop to the whole country, or it can only be sold around the country.

For such a situation, rural electricity providers are not difficult to play too much role.

What's more, we have to mention that the marketing expenses of Taobao, Tmall, Jingdong and other electronic business platforms are becoming more and more expensive, which is a huge burden for the farmers or agricultural companies that are short of funds, and most of them are losing money.

Even if the electronic business platform has preferential benefits for rural electric providers, it still can not satisfy the needs of the overwhelming majority of farmers.

Coupled with the shortage of logistics in the rural market, electricity providers will not bring too much benefit to farmers in a short time.

The rural electric business now has such a big pie, but the taste is not satisfactory.

Can we make it tasty over time?