"Medicine + Medicine" Electricity Supplier: Internet Hospital + Drugstore How To Play?

More and more medical service platforms try to achieve liquidity through drug sales. "Medicine + medicine" has become the direction of exploration for many enterprises, but no mature case has yet been seen.

Where is "medicine + medicine" difficult? In the evening of April 8th, it included 360 health in the 2015 health industry e-commerce Forum (West Lake).

Chen Hua, Ma Jian, chairman of Tao Tuo medicine and Shi Zhenyang, chairman Shi Zhenyang of seven Yue Kang, discussed the problem together.

360 health CEO Chen Hua: medical service platform drug conversion rate is extremely low.

1, from the "medical" (referring to the medical service platform) to "drugs" (referring to drug sales) conversion, the conversion rate is much lower than imagined, can have a single digit conversion is good.

2, do

Medical treatment is not cheap and not easy. Do not feel that there is a certain resource or a certain cost can be easily realized.

At present, many agencies are doing different models, such as registration,

Wait.

The colleagues in the registration network, the Ding Xiang Yuan and the spring rain doctor must have a lot of bitter water to vomit.

Seven Lok Kang chairman Shi Zhenyang: internet medical treatment is the game of the brave.

1, "medicine" and "medicine" are inseparable from each other. It is not like a simple sale of beverages and tobacco and alcohol. It must form a complete closed loop.

As we all know, seven Lok Kang is now doing the "big white cloud diagnosis". This is really because (drug retail business) has reached a certain bottleneck.

But Internet health care is indeed a field of burning money, an extreme example. Now many medical App in order to promote the promotion of doctors, the incentive measures have reached "install a App to send a iPad".

I am really playing with my life.

2, in addition to front-end marketing, there are more back-end technologies.

In the technology sector, retail companies are more thinking about sales, but in fact, once they turn to the platform, they need real "product and user thinking".

So if we really want to switch from "medicine" to "medicine", we need to spend money on product end and user side, and it is definitely not a small sum.

I would like to say that if you want to do this piece (Internet Medical), there is no 35 billion throw away blinking, it is best not to try, this is indeed the game of the brave.

Tao Tao pharmaceutical chairman Ma Jian: Internet inquisition difficult to cash in

1, "medical + drug" mode, trying to sell drugs by providing health care APP.

This is a beautiful wish, but it is only a dream.

2, Internet interrogation is a "pit", especially for some companies from Internet medicine to Internet healthcare.

I started exploring internet medical quiz in 07 years. The difficulty lies in cash flow. Besides selling advertisements to hospitals, others are very difficult.

(Note: the products of Tao Tuo medicine include doctors online network, medicine to the patient and so on).

Health net CEO Xie Fangmin: the ultimate goal of "medicine" is to be a doctor.

In fact, this is a topic which has been discussed for a long time. We have been discussing this proposition.

Our company registered the trademark of palmtop doctor in 2011. Our goal today is to build a mobile medical company.

Over the past five years, we have been striving for this goal.

In order to survive, the first thing to do is "medicine", which generates cash flow and brings profits, so that the company survives and gets the favor of the government.

But we believe that mobile health care is necessary for better development.

I spoke to a famous investor in Israel last week in Israel. He said, "thank you, if you want to do mobile medical treatment now, you can't do it without one hundred million dollars."

He said, "there are three hundred million dollars in spring rain and good health."

What did you do? I told him at that time that I already had one hundred million dollars in my hand, and I would probably add more dollars this year.

This road is very difficult. We need to spend a lot of money. This road is very difficult. We need the support of the users.

For us, we will go on unswervingly.

Vice president of micro medicine group Lu Zi Gui: Wuzhen Internet hospital + drugstore how to play

Medicine has been linked for a long time and has been recognized as a concern.

This year, we launched a program called "Wuzhen Internet hospital + pharmacy cooperation". The essence of the plan is to sink the ability of Wuzhen Internet hospitals to make appointments, online enquiry, electronic prescriptions and so on.

We have developed a specific version of PC for drugstores to assign an account of a company. If a patient needs to do some inquiring service in pharmacies, we can get the answers of our online doctors through this system.

This system is a closed loop of the big health industry that we envision: providing medical resources for pharmacies through offline hospitals and online medical service systems.

COO, a good medicine and pharmacist, should not intervene in "medicine".

In fact, I agree with what Chen Hua just said a long time ago, that is, it is very difficult to pfer medicine.

So from beginning to end, I feel that we should not intervene in the end of the "medicine".

Doing health management is OK, because he did not go to the "medicine" of the end.

Our group has a "health 998" APP for personal health management, as well as a "health 998" pharmacist's workshop, which can be paved at every pharmacy.