Cross Border Electricity Supplier Officially Farewell Tax Exempt Era Business Overnight Promotion

Began to implement, and in the face of tax reform, various cross-border e-commerce platform response is different.

Now, the era of tax exemption is over, and the "last Carnival" of cross-border e-commerce platform will also have to find its way out before the crossroads.

From today on, the tax policy for retail import of cross border e-commerce is formally implemented. Some of the goods that are exempt from "special treatment" can be enjoyed in the past. Tariffs and import value-added tax and consumption tax will be added in the future.

Industry analysis, consumers choose Hai Tao is not entirely because of low prices, in essence, is to get higher quality products, and the previous cross-border e-commerce platform blindly stare at low prices, resulting in product category single, one, homogenization serious.

Now the new rules come to the ground, and cross-border electricity suppliers will turn from simple price wars to all-around competition, including price, service, category and quality.

With the normalization of the development of the sea, the rights and interests of the consumers in the sea will be better guaranteed.

As a result, in the face of the increasingly hot "sea naughty", tax reform is not a splash of cold water, but to add fire to it.

Businessmen are pretty good.

Overnight promotion of tax reform

At the end of March, with the introduction of tax reform policy, various cross-border e-commerce platforms launched a special promotional campaign.

"Tax reform storm hits, store up goods!" Jingdong world purchases.

And ocean wharf launched the clearance mode, and even shouted the slogan of "the last big bloodletting".

But what changes will happen to taxes and fees?

It is understood that the post office tax collected before the tax reform is a superimposed tax on value-added tax, customs duty and consumption tax. The object of Taxation includes inbound passengers, means of pport, taxable baggage items carried by service personnel, personal postal items, gifts, and personal belongings imported by other means. Three.

The duty paid on postal tax is less than RMB 50 yuan (including 50 yuan), and it can also be exempted.

After the tax reform, the cross-border e-commerce retail import commodities are no longer charged according to the postal tax, all of them are subject to customs duties and import value-added tax and consumption tax according to the goods.

Although the tariff rate is temporarily set to 0%, the value-added tax and consumption tax in the import sector still need to be collected, but only 70% of the statutory tax payable.

"Hai Tao" will not be completely exempt from tax.

Take cosmetics as an example, before the tax reform, the cross-border e-commerce retail import cosmetics will be charged 50% of the postal tax according to the postal articles. If the postal tax payment amount is below RMB 50 yuan, it can be exempted, so the cosmetics below 100 yuan can be exempted from postal tax.

After the tax reform, all cosmetics are subject to 11.9% VAT, including perfume, sunscreen, eye cream, lip balm, cosmetics and other cosmetics on the basis of value-added tax, and an additional 21% consumption tax.

That is to say, a perfume of 100 yuan will be raised from 0 yuan to 32.9 yuan, and a 500 yuan make-up will be reduced from 250 yuan to 164.5 yuan.

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Of course, the above tax rate refers to the limit of 2000 yuan for individual pactions and 20000 yuan for annual pactions. If the limit exceeds the limit, no preferential tax rate of thirty percent off will be available.

In the face of tax reform, different cross-border e-commerce platforms have different responses.

Jumei.com has made it clear that from today on, the price of skin care products and toiletries will rise by 10% to 15%, and the price of cosmetics, perfume and so on will rise by more than 30%.

Tmall International says there is no price adjustment plan for overseas brands.

"About 10% tax rate rises for Tmall international brand premium overseas brand, this part of the cost can digest itself."

In addition, consumers will enjoy free tax exemption through subsidies.

It is understood that due to the amount of postal tax collection below 50 yuan tax exemption, many

Enterprises will split large packages of goods into small packages to avoid tax, and then serve consumers.

Many consumers will use the "rules" to separate orders.

Now, the era of tax exemption is over, and the "last Carnival" of cross-border e-commerce platform will also have to find its way out before the crossroads.

Lin Zhiyong, a special researcher at the China Electronic Commerce Research Center, believes that the new tax reform will have a great impact on small and medium-sized import electricity suppliers. With the price advantage not available, 90% of the small and medium-sized cross-border electricity suppliers will be withdrawn from the market.

Personal purchase

Basically no influence is still good.

For consumers, the purchase of overseas goods is not only a channel for the electronic business platform, but a lot of "iron powder" is still keen on personal purchasing.

Netizens ridicule the "seafood purchase" sea scouring mode in recent years, exploding friends circle.

"These three are the best purchasing channels for overseas students to return to China, flight attendants to return to business and business people to travel."

Li Ying, a student who loves "Hai Tao", summed up the experience of purchasing shopping for reporters.

It is also the choice of many consumers to help overseas students and relatives and friends to buy and post home after buying.

For this type of individual purchase, the state collects postal tax.

After the tax reform, the postal tax of personal direct mail has also been raised to a certain extent.

The tax rates of food and beverage, some electronic products, gold and silver, furniture and so on were raised from 10% to 15%, clothing and cap clothing was raised from 20% to 30%, and tobacco and alcohol and cosmetics were raised from 50% to 60%.

However, the amount of tax within 50 yuan still enjoy exemption.

Many people in the industry analyzed that the tax rate increased by 5% to 10% or so.

Ren Fang, a private purchasing agent studying in Russia, also revealed that although taxes and fees were slightly raised, direct mail or pshipment had only a certain probability to be opened by the customs, so the enthusiasm of customers would not be affected.

However, with the increasing efforts of the state to investigate and deal with the grey customs clearance, the spot checks will be further increased in the future, and the road to customs clearance will become narrower.

Industry shuffle

The ultimate benefit is consumers.

"The sea is very deep, so it's not easy to find a reliable buyer."

In Li Ying's opinion, the purchase of friends in the circle of friends is recommended by acquaintances, but there are also problems encountered.

Before that, Hai Tao electric providers tried to sell them through the promotion of overseas shopping malls, allowing consumers to butt directly with individual buyers. Now this mode has exposed problems.

In the industry view, this kind of C2C (personal to individual) purchasing is still a relatively low end business mode: rely on large business super "sweep goods" to earn price difference at home and abroad.

"The quality of private purchasing products is uneven. In addition, once there is a commodity problem, there will be no guarantee after sale."

In contrast, cross-border e-commerce platform can directly sign contracts with foreign suppliers, and send goods to consumers through free trade zones at a lower price and faster speed.

But why do many people still buy overseas products through personal purchasing? Apart from their trust in acquaintances, they mainly focus on creating explosive products and less quality products.

An electric business platform senior executive disclosed that in the past, in order to avoid tax, the platform imported large quantities of South Korea's below hundred yuan parity cosmetics and hoarded in the Zhengzhou bonded warehouse.

In fact, this is not an example. The mode of stocking many electronic businesses is limited to some hot selling products, mainly maternal and infant supplies.

"Behind this mode of production is the price war of burning money."

The latest cross-border e-commerce platform named Amoy has been passed down.

In the second half of 2014, honey was once a leader in the industry, but with the continuous emergence of platforms such as honey bud, ocean pier, koala purchase and so on, the price war around the explosive products could not afford to consume honey.

The disappearance of dividend policy forced the simple and crude mode to withdraw from the stage of history. With the catalyst of policy, the shuffling period of cross-border electricity supplier industry has accelerated.

"Tax reform helps regulate the cross-border import electricity supplier industry and individual purchasing behavior that has been brutal growth in the past few years."

Cao Lei, director of the China Electronic Commerce Research Center, pointed out that the landing of the new deal will be conducive to the long-term healthy development of the cross-border electricity supplier industry.

In contrast to the past customs clearance policy, customs clearance of cross border electricity retailers will be quicker after the implementation of the new deal.

For consumers, the types of goods that can be purchased will be more abundant, aging more quickly, and the source and responsibility of goods will also be traceable.